Season 1
Episodes 1-16 | September – December 2019Welcome to the Whin Big podcast! We’re excited to share a whole range of interviews with local business owners, covering everything from photography and design, to yoga and strength coaching. We also covered a range of other topics, like email marketing, landing pages, Instagram and Facebook strategy.
How to set your goals for an amazing 2020
Have you made an appointment with yourself to set goals for 2020? In today's podcast I’m going to give you a behind-the-scenes look at how I like to plan ahead, for a fun and productive year. I’ll explain the 8 questions I ask myself at the end of every year, and I’ve...
WordPress, Pinterest and figuring it out as you go, with Dominique Lyons
Meet Dominique Lyons, creator of the fantastic business Kids Rule Interiors. She designs kids rooms, playrooms and nurseries, and she works with her customers to find the right concepts, producing mood boards, shopping lists and designs to suit the client. Dominique...
5 Mailchimp secrets you need to try for yourself
Beyond sending out monthly email newsletters, are you really getting the most out of Mailchimp? In today’s podcast, I want to show you how powerful Mailchimp can be for connecting with your customers. Nearly every small business owner I’ve ever worked with has used...
LinkedIn, growth hacking, and pay-per-click ads, with Jen Badger and Gillian Carmichael
Meet Jen Bedger and Gillian Carmichael, who are both in the team at Whisperclaims, a tech start-up in Edinburgh. Jen is one of the founding Directors, and Gillian has recently joined the team as marketing manager. On the podcast today we talked about using LinkedIn...
Create your first landing page in 5 easy steps
How good are you at converting your social media followers into paying customers? Today I’ll be letting you in on everything you need to know to create stand-alone web pages that turn your audience into email subscribers and paying customers. We’ll cover a simple five...
IGTV, branding, and perseverance, with Andy Johnston
Meet Andy Johnston, a graphic and brand designer with his own company, Eido Studio. In this episode of the podcast, we talked about so many things! We covered how to do branding, how to use Instagram stories, what we're planning for IGTV, you name it! Andy's thoughts...
Four things you need to know about Landing Pages
Are you struggling to turn your social media followers into real customers? Today we're going to talk about Landing Pages – what are they and what are they for? Social media is a great tool for building relationships, but not so great at converting people into...
Mentoring, Community and Facebook Groups, with Allison Harrison
Allison Harrison is a yoga teacher, and the owner and manager of Hot Yoga Edinburgh. On today's episode, we talked about Allison's 18-month journey to opening her own studio space, and how she found mentors and supporters along the way. We also talked about using a...
Use Insights to level up your Instagram content
Do you know how to measure exactly what’s working on your Instagram profile? Today, you and I are going on an adventure. We’re going to explore the murky depths of your Instagram Insights, and bring to the surface the information that will help you make decisions...
On Instagram “I don’t think, I just do,” with Marc Keys
Marc Keys is a strength and conditioning coach with his own gym in Leith, Cast Iron Strength. On the podcast today, we talked about the good old days of blogging and Facebook, and how Marc has now moved to Instagram as a key way to promote his business. Marc has read...
Give your Instagram an MOT
When was the last time you reviewed your own Instagram profile to make sure everything is in good order? Today, I’m going to take you step-by-step through an Instagram MOT. It will help you look at each element of your Instagram profile in turn, to make sure it’s...
Virtual assistants and Instagram, with Louise Oliver and Rachel Anderson
Rachel and Louise are virtual assistants who work together under the banner of SmartPA. They're also sisters, who have been business partners and collaborators for many years! In this episode, they talked me through all of what a virtual assistant actually does, and...
Facebook and Instagram – should I cross-post everything?
Business owners need to save time on social media, because it's a giant time vacuum. Like all of you, I have limited time, so I'm always looking for ways to make things more efficient, and give myself fewer tasks. Customers are busy people too, so we know they...
Social enterprise, teaching abroad and Twitter, with Claire Watson
For this episode I'm joined by Claire Watson, a commercial photographer who runs her own photography business, Claire Watson Photography, and studio in Leith. Tune in for our chat about how teaching English abroad prepared her for life on the local networking circuit,...
Free Instagram tactics to grow your reach
How would you like to grow your following on Instagram without paying a single penny? In this episode, discover a complete strategy for getting better results from your Instagram without using advertising. I’ll talk you through 5 specific steps that you can use in...
Integrity, LinkedIn and the European Parliament, with Laura Westring
Meet Laura Westring, a ghostwriter and speech writing instructor with her own agency, Vocalcoach. In this episode we talk about her journey from the European Parliament to running her own business, and how Laura uses LinkedIn articles, videos and posts to share...
