The Whin is focused on supporting small businesses with their digital marketing. Whether you need social media training, an updated website, or a brand new marketing strategy, I’d love to work with you to co-design the perfect solution.

Messing about with websites is what gets me out of bed in the morning, and teaching others to use marketing tools gets me out of the house. I’ve been doing both for years, but eventually realised there’s more to great marketing than a fab website and the ability to find all the buttons you need to create a Facebook post. 

Marketing without a strategy is like driving a go-kart instead of a car. It’s fun to start with, and you feel like you’re going somewhere, but in the end you’re just going round in circles. A strategy is a tool to help you decide which social media platforms to use, what content to post, and even which hashtags to use. It’s what determines how many people see your content, connect with your message and ultimately become your customers.

 

How to connect your Facebook and Instagram accounts

Sometimes it's really useful to be able to cross-post content from Instagram to Facebook. But the process you need to follow to connect your Facebook Business page to your Instagram Business profile is surprisingly complicated. Some people get it right first time...

Launch Party recap

Thank you so much to everyone who came along to The Whin's launch party this month! I'm flabbergasted it's already been two weeks. Time flies when you're prioritising your clients over your own business ... oops! It was such a pleasure to see you all and celebrate...

WordPress.org vs WordPress.com

When talking about WordPress websites, people are usually referring to one of two services. This blog includes affiliate links. What is WordPress.org WordPress.org is a service which lets you download the free WordPress software, and a host of themes and plug ins....

3 easy steps to set up your Instagram Business Profile

It only takes a few minutes to set up a Business profile and access all your data, advertising, and extra contact options.

Using Social Media To Reach Young People

Which platforms and what content? If your customers are young people, use Instagram, Twitter, Facebook, and maybe even Snapchat to engage.

3 types of video that will boost your engagement rates

Adding video boosts engagement on every social channel. The stats aren’t lying – have you started yet?