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The Whin is focused on supporting small businesses with their digital marketing. Whether you need social media training, an updated website, or a brand new marketing strategy, I’d love to work with you to co-design the perfect solution.

Messing about with websites is what gets me out of bed in the morning, and teaching others to use marketing tools gets me out of the house. I’ve been doing both for years, but eventually realised there’s more to great marketing than a fab website and the ability to find all the buttons you need to create a Facebook post. 

Marketing without a strategy is like driving a go-kart instead of a car. It’s fun to start with, and you feel like you’re going somewhere, but in the end you’re just going round in circles. A strategy is a tool to help you decide which social media platforms to use, what content to post, and even which hashtags to use. It’s what determines how many people see your content, connect with your message and ultimately become your customers.


What's new on the Whin Big Podcast?

Getting the most out of Canva – yes even the free version, with Thea Newcomb

This week Katie talks to Thea Newcomb, founder of Thea Newcomb Training & Consulting. This week’s guest is one of only 2 Canva ambassadors in Scotland. They talked a lot about Canva where Thea shared her incredible tips for getting the most out of Canva and using...

Your Instagram questions – answered

Ever wondered how to build your brand identity on Instagram? Or how to find Instagram success when you’re technically challenged? When it comes to Instagram, you’ve got the questions - and we’ve got the answers! Welcome to this week’s Whin Big Podcast, episode 54 and...

Facebook Lives, good habits and keeping going through the tough times, with Zoe Longford

How great would it be if you could build some healthy - and productive - habits into your weekly marketing? Meet Zoe - owner and founder of Zoe Rose Fitness who has done just that. This week she chats to Katie about introducing new habits to her marketing plans, and...
3 essential tools for Instagram growth in 2020

Three essential tools for Instagram growth in 2020

Has your Instagram growth slowed over the last few months? If this sounds like you, don’t panic! In this episode of The Whin Big Podcast, Katie shares the 3 essential strategies you need to keep growing your audience. This is Katie’s favourite topic, so pen and paper...

How to build brand loyalty, and knowing your audience, with John ‘Hedge’ Hall

If your business relies on face to face experiences, is it possible to grow a strong, loyal community online during the global pandemic? And how easy is it to navigate new services and audiences when you’ve never marketed to them before? John Hall (better known as...

The Whin Big Podcast’s Greatest Hits

This week we’re looking at the highlights of the podcast’s first year. Katie takes us through her favourite guest interviews and shares the best tips from the first 50 shows, including social media tactics and business strategy and so much more. As you know by now,...