The Instagram Masterclass

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The Whin is focused on supporting small businesses with their digital marketing. Whether you need social media training, an updated website, or a brand new marketing strategy, I’d love to work with you to co-design the perfect solution.

Messing about with websites is what gets me out of bed in the morning, and teaching others to use marketing tools gets me out of the house. I’ve been doing both for years, but eventually realised there’s more to great marketing than a fab website and the ability to find all the buttons you need to create a Facebook post. 

Marketing without a strategy is like driving a go-kart instead of a car. It’s fun to start with, and you feel like you’re going somewhere, but in the end you’re just going round in circles. A strategy is a tool to help you decide which social media platforms to use, what content to post, and even which hashtags to use. It’s what determines how many people see your content, connect with your message and ultimately become your customers.

 

What's new on the Whin Big Podcast?

The Instagram Algorithm – What is it, and can I ‘beat’ it?

Do you have any idea what really goes on with the Instagram algorithm? Nope? Didn’t think so! All of that is about to change in episode 66 of the Whin Big Podcast. This week, Katie shares the plain English explanation of all things Instagram algorithm and 3 key points...

Everything is an opportunity, with Sarah Garnham

Who needs a big boost of positivity this week? If the pandemic is taking you down a road that feels heavy and full of worry, then you might just find the inspiration you’ve been looking for from this week’s Whin Big Podcast guest. This week, Katie meets self-employed...

Stop it, drop it, roll with it – how to minimise your marketing in times of stress

Are you feeling overwhelmed and frustrated by keeping up with your digital during a global pandemic? You’re in good company! In this week’s episode of the Whin Big Podcast, Katie shares three golden strategies to help. If you feel like marketing is a step too far for...

Business, learning, and holding onto hope, with Maria Jones

How are you doing in these turbulent times? If the pressure of running your own business through a national lockdown and global pandemic is wearing you down, then this week’s episode of The Whin Big Podcast could give you the inspiration and ideas for getting through...

The Life-Changing Magic of Sorting Out your Marketing

Why does it feel so hard to sell your products and services online? Are you fed up with learning all the little things so you can start making sales? Why can’t it feel easy, or enjoyable? If you’re getting fed up with the complexities of online marketing, then join...

Group coaching and sharing your story online, with Gillian McCollum

How do you know you’re ready to create a group online programme? And how do you connect with your customers online in an open and honest way when it goes against your comfort zone? All these questions are answered - and more - in this week’s episode of The Whin Big...