The Instagram Masterclass

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The Whin is focused on supporting small businesses with their digital marketing. Whether you need social media training, an updated website, or a brand new marketing strategy, I’d love to work with you to co-design the perfect solution.

Messing about with websites is what gets me out of bed in the morning, and teaching others to use marketing tools gets me out of the house. I’ve been doing both for years, but eventually realised there’s more to great marketing than a fab website and the ability to find all the buttons you need to create a Facebook post. 

Marketing without a strategy is like driving a go-kart instead of a car. It’s fun to start with, and you feel like you’re going somewhere, but in the end you’re just going round in circles. A strategy is a tool to help you decide which social media platforms to use, what content to post, and even which hashtags to use. It’s what determines how many people see your content, connect with your message and ultimately become your customers.

 

What's new on the Whin Big Podcast?

How to build a business you love, that loves you back, with Jacky Clarke

This week on The Whin Big Podcast, Katie speaks with Jacky Clarke - an online strategy business coach. She shares how her experiences with burnout lead to her starting a business that gave her the freedom to live a life she loves. Katie and Jacky talk about the...

The Instagram Rule Book

Do you ever feel like everyone’s playing the Instagram game, but nobody’s explained the rules to you? This is episode 70 of The Whin Big Podcast, where Katie runs through the four aspects of Instagram marketing. Consider this your very own Instagram rule book!Our...

Business lessons from the sex education industry, with Cameron Glover

Ever feel like giving up trying to market your business altogether? Then spare a thought for professionals in the sexuality industry, where marketing challenges are an everyday occurrence. Welcome to Episode 69 of The Whin Big Podcast with this week’s guest Cameron...

5 ways to do market research and better understand your customer

How well do you know your customers? Understanding your ideal clients and customers is the foundation of all great marketing, so it’s important to do some work in this area. Ready to learn more? In this week’s episode of The Whin Big Podcast, we cover everything you...

“Wealth is so much more than money,” with Heena Thaker

Ever get the feeling you’re getting in the way of your business financial success? This week’s guest - Heena Thaker from Intentional Wealth Creation - shares tips on how to get out of your way so you can move toward wealth with ease and grace. She shares the necessary...

The Instagram Algorithm – What is it, and can I ‘beat’ it?

Do you have any idea what really goes on with the Instagram algorithm? Nope? Didn’t think so! All of that is about to change in episode 66 of the Whin Big Podcast. This week, Katie shares the plain English explanation of all things Instagram algorithm and 3 key points...