The Instagram Masterclass

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The Whin is focused on supporting small businesses with their digital marketing. Whether you need social media training, an updated website, or a brand new marketing strategy, I’d love to work with you to co-design the perfect solution.

Messing about with websites is what gets me out of bed in the morning, and teaching others to use marketing tools gets me out of the house. I’ve been doing both for years, but eventually realised there’s more to great marketing than a fab website and the ability to find all the buttons you need to create a Facebook post. 

Marketing without a strategy is like driving a go-kart instead of a car. It’s fun to start with, and you feel like you’re going somewhere, but in the end you’re just going round in circles. A strategy is a tool to help you decide which social media platforms to use, what content to post, and even which hashtags to use. It’s what determines how many people see your content, connect with your message and ultimately become your customers.


What's new on the Whin Big Podcast?

Remote working and the secret to finding online clients, with Elizabeth McIntyre

Welcome to episode 41 of the Whin Big Podcast. This week Katie talks to Elizabeth McIntyre - copywriter and founder of Crisp Copy. Elizabeth started her business while travelling around South East Asia after her original work plans fell through. This week Katie and...

Inside the Facebook Creator Studio (hint: it’s for Instagram, too!)

Annoyed about how much time you spend on your phone creating Instagram posts? Prepare for your mind (and old Instagram workflow habits) to be blown as we walk you through Facebook Creator Studio. In this week’s episode of The Whin Big Podcast, you’ll find lots of tips...
photos of Katie and Ahmed as a podcast banner, with the text 39 - The barriers to making great content, marketing two businesses and SEO, with Ahmed Khalifa

The barriers to making great content, marketing two businesses and SEO with Ahmed Khalifa

In this week’s episode, Katie talks to Ahmed Khalifa, an SEO expert and deaf awareness advocate. He works with clients on monthly contracts to build long term, converting SEO plans for their own businesses. And he combines his skills and passions to advocate for the...

How to do hashtag research for Instagram – 4 easy steps

Hashtags are essential when you're trying to get your business in front of new audiences and potential customers on Instagram. So how can you harness hashtags to their greatest effect? Free Hashtag Spreadsheet to Download In episode 38 of the Whin Big podcast Katie...

Vintage design, Etsy and building self confidence, with Rose Nicoll

Have you ever toyed with the idea of turning something you love into a product-based business on the side of your day job? If you want to know more about it, then you’ll love this week’s episode of The Whin Big podcast.This is episode 37 and Katie meets Rose Nicoll of...

3 ways to grow your Instagram audience with comments

Are you fed up with the slow growth of your business Instagram account? Would you in on a few tips to take your audience size up a notch? In this week’s episode of The Whin Big Podcast, we do just that. Grab a notepad, and let’s get started!This week’s episode is...