The Instagram Masterclass

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The Whin is focused on supporting small businesses with their digital marketing. Whether you need social media training, an updated website, or a brand new marketing strategy, I’d love to work with you to co-design the perfect solution.

Messing about with websites is what gets me out of bed in the morning, and teaching others to use marketing tools gets me out of the house. I’ve been doing both for years, but eventually realised there’s more to great marketing than a fab website and the ability to find all the buttons you need to create a Facebook post. 

Marketing without a strategy is like driving a go-kart instead of a car. It’s fun to start with, and you feel like you’re going somewhere, but in the end you’re just going round in circles. A strategy is a tool to help you decide which social media platforms to use, what content to post, and even which hashtags to use. It’s what determines how many people see your content, connect with your message and ultimately become your customers.


What's new on the Whin Big Podcast?

3 strategies to organise your marketing (even when you hate getting organised)

Always falling behind with your marketing efforts? Sick of playing catch up? This week Katie shares the 3 fail safe strategies she uses across The Whin to keep on top of all the moving parts of marketing and continue to grow our audience and the business as a whole. ...
47 - Online events and remote teams, with Lizzie Brough

Online events and virtual teams, with Lizzie Brough

Can online summits help you reach a wider audience? And how easy is it to keep remote teams motivated and feeling connected? If you’ve considered hosting online events or wondering what the long term impact of remote working will be then you’ll want to download this...

12 important lessons from my first year of podcasting

Have you ever wondered what it’s like to run a podcast? Maybe it’s something you’re considering for your own business? It’s a special episode today as it’s the Whin Big podcast’s first birthday! We celebrate by sharing 12 important lessons Katie has learned in the...
45 - Top tips on PR, social media and website strategies, with Nikki & Tony from Digital Glue

Top tips on PR, social media and website strategies, with Nikki and Tony from Digital Glue

Ever wondered what secrets marketing experts have when it comes to marketing their own company? If only you could tap into that secret sauce and use it for your own business marketing! Well, wonder no more! This week, Katie talks to Nikki and Tony from Digital Glue -...
44 - The insiders' guide to an online sales funnel

The insiders’ guide to an online sales funnel

Are you set up for selling your products and services online? Selling online can be tricky to figure out on your own, so finding a straightforward method that works is a priority for many. Dive into this week’s episode of the Whin Big podcast where we guide you...

Finding your true marketing voice and going into business with a friend, with Louise Spence

Welcome to this week’s episode of The Whin Big Podcast where we meet Louise Spence, one half of the Edinburgh based business consultancy firm Headspace for Business. This is another packed out episode where Louise and Katie discuss a host of topics around running a...