The Instagram Masterclass

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The Whin is focused on supporting small businesses with their digital marketing. Whether you need social media training, an updated website, or a brand new marketing strategy, I’d love to work with you to co-design the perfect solution.

Messing about with websites is what gets me out of bed in the morning, and teaching others to use marketing tools gets me out of the house. I’ve been doing both for years, but eventually realised there’s more to great marketing than a fab website and the ability to find all the buttons you need to create a Facebook post. 

Marketing without a strategy is like driving a go-kart instead of a car. It’s fun to start with, and you feel like you’re going somewhere, but in the end you’re just going round in circles. A strategy is a tool to help you decide which social media platforms to use, what content to post, and even which hashtags to use. It’s what determines how many people see your content, connect with your message and ultimately become your customers.

 

What's new on the Whin Big Podcast?

The Life-Changing Magic of Sorting Out your Marketing

Why does it feel so hard to sell your products and services online? Are you fed up with learning all the little things so you can start making sales? Why can’t it feel easy, or enjoyable? If you’re getting fed up with the complexities of online marketing, then join...

Group coaching and sharing your story online, with Gillian McCollum

How do you know you’re ready to create a group online programme? And how do you connect with your customers online in an open and honest way when it goes against your comfort zone? All these questions are answered - and more - in this week’s episode of The Whin Big...

My low key goals for 2021

Have you set your 2021 business goals yet? If you haven’t, or you’re curious to see how other people go about goal setting during a global pandemic, then this is the podcast for you. This week, Katie reveals the 4 key goals she’s set for The Whin in 2021. She also...

Looking back on 2020

With the end of 2020 just weeks away, Katie has spent time reflecting on the goals she set for the year, and the outcomes. She shares everything she’s learned with us this week in episode 59 of The Whin Big Podcast. This week we hear how the pandemic has completely...

The ultimate guide to Instagram Guides

Hands up if you noticed a new feature on Instagram this week! Did you notice they’d snuck a new tool in without telling anyone? It looks amazing, but with all new features we know it’s brought up a heap of questions, so this week Katie guides us through the feature,...

Growing a business with stories, with Jenni Weaver

Welcome to episode 57 of The Whin Big Podcast where Katie meets Jenni Weaver, co-owner of Yorkshire based deli Origin Fine Foods. They talk about growing a social media following from nothing and how the team at the deli use stories to connect with their customers....