The Instagram Masterclass

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The Whin is focused on supporting small businesses with their digital marketing. Whether you need social media training, an updated website, or a brand new marketing strategy, I’d love to work with you to co-design the perfect solution.

Messing about with websites is what gets me out of bed in the morning, and teaching others to use marketing tools gets me out of the house. I’ve been doing both for years, but eventually realised there’s more to great marketing than a fab website and the ability to find all the buttons you need to create a Facebook post. 

Marketing without a strategy is like driving a go-kart instead of a car. It’s fun to start with, and you feel like you’re going somewhere, but in the end you’re just going round in circles. A strategy is a tool to help you decide which social media platforms to use, what content to post, and even which hashtags to use. It’s what determines how many people see your content, connect with your message and ultimately become your customers.


What's new on the Whin Big Podcast?

How to build brand loyalty, and knowing your audience, with John ‘Hedge’ Hall

If your business relies on face to face experiences, is it possible to grow a strong, loyal community online during the global pandemic? And how easy is it to navigate new services and audiences when you’ve never marketed to them before? John Hall (better known as...

The Whin Big Podcast’s Greatest Hits

This week we’re looking at the highlights of the podcast’s first year. Katie takes us through her favourite guest interviews and shares the best tips from the first 50 shows, including social media tactics and business strategy and so much more. As you know by now,...

SEO tips for business owners like you, with Caroline Phillips

Are you one of the thousands of business owners looking to improve your online visibility on Google? This is one episode you won’t want to miss as Katie talks to Caroline Phillips - owner and founder of SEO Alba Services and Alba Business Director. Caroline shares 4...

3 strategies to organise your marketing (even when you hate getting organised)

Always falling behind with your marketing efforts? Sick of playing catch up? This week Katie shares the 3 fail safe strategies she uses across The Whin to keep on top of all the moving parts of marketing and continue to grow our audience and the business as a whole. ...
47 - Online events and remote teams, with Lizzie Brough

Online events and virtual teams, with Lizzie Brough

Can online summits help you reach a wider audience? And how easy is it to keep remote teams motivated and feeling connected? If you’ve considered hosting online events or wondering what the long term impact of remote working will be then you’ll want to download this...

12 important lessons from my first year of podcasting

Have you ever wondered what it’s like to run a podcast? Maybe it’s something you’re considering for your own business? It’s a special episode today as it’s the Whin Big podcast’s first birthday! We celebrate by sharing 12 important lessons Katie has learned in the...