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Hi, I’m Katie

Teaching marketing is what gets me out of bed in the morning – there’s so much for small business owners to learn. Here at The Whin, I’m focused on supporting small business owners to market their own online business.

Whether you need help with your Instagram, or you’re ready to dive into email marketing and the magic of sales funnels, you’re sure to find a workshop, training course, resource or podcast episode to answer your questions. And if you can’t, click through to the contact form to send me a message, or head over to Instagram and slide into my DMs.

The All in Whin Marketing Method

Build the foundations of your online business with our fully-supported, 12-week training.

The Instagram Masterclass

Make Instagram work for your business in 4 weeks. No shady tactics, no ‘tricking the algorithm’.

Workshops and Webinars

We cover popular topics for small business owners including Instagram, marketing and podcasting.

What’s new on the Whin Big Podcast?

“It’s always about the story,” with Avesha DeWolfe

“It’s always about the story,” with Avesha DeWolfe

This week on The Whin Big Podcast, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery. In this week’s episode, Katie and Avesha talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to...

A Complete Guide to Instagram Stories in 2021

A Complete Guide to Instagram Stories in 2021

If you struggle with converting your Instagram audience into real-life customers, then we’ve got you covered. Welcome to this week’s episode of The Whin Big Podcast, where Katie opens up the Instagram Stories treasure chest and shows you exactly what’s inside. It’s a...

“It’s always about the story,” with Avesha DeWolfe

“It’s always about the story,” with Avesha DeWolfe

This week on The Whin Big Podcast, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery. In this week’s episode, Katie and Avesha talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to...

Free Resources for Instagram and Digital Marketing

Instagram MOT

Dive into the video training and use the checklist to assess how you’re doing in 4 key areas across your Instagram profile.

Hashtag Research Template

Learn how to discover, select and organise all the hashtags you need to grow your Instagram audience.