Want to know what to post on your Instagram feed right now in 2021 and going into 2022? You’re in the right place! Welcome to episode 96 of The Whin Big podcast, where we go behind the scenes of The Whin Instagram masterclass and take another look at one of the modules. This week we’re focusing on Your Instagram Feed.
Understanding the power of your Instagram feed
There are no two ways about it. The Reels update on Instagram has massively reduced the number of non-followers seeing your Feed posts. Yes, even if you have carefully selected the best hashtags.
So while we used to measure our success on the Feed using growth-oriented metrics (like Reach and Likes), things are now a bit different.
The most important thing to consider when posting to your feed is this:
What will your customers find VALUABLE?
To work this out, you need to have a good grip on your Customer Persona – who are the people you’re talking to, and what content do they value. We covered this in the Marketing and Instagram workshop, in case you missed it!
In the exercise from the workshop, Katie asks us to write down a series of goals or challenges that are customers are facing. For each goal or challenge, write down some content ideas – what posts could you share on your feed that would be useful in each situation.
The Buyer Journey diagram
There are ten workshops in the series – 3 of them are available right now to watch on-demand. We’ll release more workshops over the next few months, and we’ll share extracts from them right here on The Whin Big Podcast.