This is where you’ll see all the interactions for seven days or 30 days. You can see interactions for:
- Feed posts
Katie doesn’t find this summary page overly helpful, but it’s handy to see how things are doing.
Tap back once more to go into the Insights overview. From here, tap ‘total followers’ to get to t his breakdown.
You’ll see the graph showing your audience numbers. If you want to see a specific date, simply tap on the graph.
Below the graph, you can see information on location and geographic data, and below that, you’ll see when your followers are most active.
Tap back once again to the Insights Overview page.
Content you shared
You’ll see a thumbnail of all the posts you’ve shared across all Instagram tools – including Reels and Lives.
Tap on the arrows to the right of the content types; you’ll see a leaderboard for your data over the past year.
You can switch to look at different time windows and reach, comments, saves, profile visits.
Instagram Reels insights only go back a short time as it’s a new function and Instagram Lives insight data will only show up if you save the Live or share it afterwards.
Individual post insights
The last stop on tour is the individual insights on posts. So if you’re still in your leaderboard section, tap into the post you’d like to see.
You can also come right out of insights into your profile and tap into any one of your posts from your grid.
Below the picture of your post, there’s a blue link to view insights. Tap on this, and you’ll get the detailed view of that specific post and some unique information you won’t find anywhere else.
Information you’ll find here:
- Data that makes the leaderboards
- Discovery section
- This tells you how many accounts are following you
- Where they find you (helps with hashtag research)
- If someone has shared your post with their audience
If you want to see this information for Reels, Lives or IGTV, tap into that specific post and then the three dot icon to find the insights listed in the menu.