How I Learned to Own my Marketing Message

Last weekend, I flew to Washington, D.C., to take part in the Bullish Conference 2017. Being at #BullCon17 was productive. I learned, I strategised, and I refined some important business ideas, including my marketing message. The conference as a whole had the perfect...

3 crucial marketing ideas from the Startup Summit 2017

My focus for the second half of 2017 has been on finding people with really great marketing ideas, and learning from them. Some 'do marketing' while others run a business and do their own marketing. Yesterday (Wednesday 1 November 2017) I went along to the Startup...

Get the most from your content

A guide to cross-posting, re-using and updating your content Writing content – really useful content – requires effort, as I’m sure you know by now. After all you’ve put into each piece, it makes sense to do everything you can to get the most out of it. First, you’ve...

What to do when your content calendar isn’t working

For a lot of businesses, content calendars are an essential tool for ensuring that blogs and social media channels are kept up to date and full of great content. So as a small business owner, I willing to bet you’ve tried, or considered trying to create a content...

Setting marketing goals as a new business

As the owner of a new small business, you've probably done a fair amount of work on marketing as part of your business plan. You've done your research on different marketing channels, and into your audience, and you've set out a number of targets for things such as...

Networking and Digital Marketing

Most people starting a new business do some kind of in-person networking. They might go to workshops and classes, or to networking events and conferences, or even just hand out business cards to every poor stranger they meet in the pub and drag into a conversation...

Do your research – content marketing thrives on the facts

You need to know a few key things when you're writing content for your audience, so make sure you do your research. For example, it's important you know who is in your audience - what kind of customer will they be, how much do they want your service? And you also need...

Improve your social media skills for free

If you're new to using social media to promote your business, you may be in need of some basic guidance and support to help you find your way around. Even if you're an old hand you might find your skills are a little rusty, or not quite producing the results you'd...

Create a content calendar to keep posting regularly

For some people, building an online presence seems to be as easy to do as remembering to drink coffee every morning.  It becomes part of their routine without any effort, it seems, on their part. Others struggle for weeks, months, even years, to get into the habit of...