When it comes to marketing your business online, do you find it hard to balance business strategy and structure with showing up in an authentic and genuine way every time? If the answer is ‘hell, yes,’ then you’re not alone, and you’re in the right place. In this...
The Instagram Rule Book
Do you ever feel like everyone’s playing the Instagram game, but nobody’s explained the rules to you? This is episode 70 of The Whin Big Podcast, where Katie runs through the four aspects of Instagram marketing. Consider this your very own Instagram rule book! We look...
5 ways to do market research and better understand your customer
How well do you know your customers? Understanding your ideal clients and customers is the foundation of all great marketing, so it’s important to do some work in this area. Ready to learn more? In this week’s episode of The Whin Big Podcast, we cover everything you...
Stop it, drop it, roll with it – how to minimise your marketing in times of stress
Are you feeling overwhelmed and frustrated by keeping up with your digital during a global pandemic? You’re in good company! In this week’s episode of the Whin Big Podcast, Katie shares three golden strategies to help. If you feel like marketing is a step too far for...
The Life-Changing Magic of Sorting Out your Marketing
Why does it feel so hard to sell your products and services online? Are you fed up with learning all the little things so you can start making sales? Why can’t it feel easy, or enjoyable? If you’re getting fed up with the complexities of online marketing, then join...
4 marketing mistakes I wish I’d sorted sooner
Most business owners make mistakes when they first start their business. Many of us start without much training or experience in the nuances of business, marketing, finance and other key ideas. When I first became self employed in 2016 (two full years before founding...
3 strategies to organise your marketing (even when you hate getting organised)
Always falling behind with your marketing efforts? Sick of playing catch up? This week Katie shares the 3 fail safe strategies she uses across The Whin to keep on top of all the moving parts of marketing and continue to grow our audience and the business as a whole. ...
The insiders’ guide to an online sales funnel
Are you set up for selling your products and services online? Selling online can be tricky to figure out on your own, so finding a straightforward method that works is a priority for many. Dive into this week’s episode of the Whin Big podcast where we guide you...
Find marketing strategies for your personality
Have you ever thought about how your personality might affect the way you approach your marketing? In this podcast we’re going to figure out how to come up with marketing strategies which will suit your unique approach. First, I’ll introduce you to a model of...
Create your first landing page in 5 easy steps
How good are you at converting your social media followers into paying customers? Today I’ll be letting you in on everything you need to know to create stand-alone web pages that turn your audience into email subscribers and paying customers. We’ll cover a simple five...
Four things you need to know about Landing Pages
Are you struggling to turn your social media followers into real customers? Today we're going to talk about Landing Pages – what are they and what are they for? Social media is a great tool for building relationships, but not so great at converting people into...
Using Social Media To Reach Young People
Which platforms and what content? If your customers are young people, use Instagram, Twitter, Facebook, and maybe even Snapchat to engage.
3 types of video that will boost your engagement rates
Adding video boosts engagement on every social channel. The stats aren’t lying – have you started yet?
How To Leverage The Sales Funnel You Already Have
Do you know your sales funnel? Every business already has one. Use yours to help you define your strategy.
12 experts on why you need video marketing in 2018
What’s the most important marketing tool for small business in 2018? These 12 experts say VIDEO!
[VIDEO] Planning a monthly content calendar
Watch the tutorial and see an example of a completed content calendar template.
How I Learned to Own my Marketing Message
Last weekend, I flew to Washington, D.C., to take part in the Bullish Conference 2017. Being at #BullCon17 was productive. I learned, I strategised, and I refined some important business ideas, including my marketing message. The conference as a whole had the perfect...
3 crucial marketing ideas from the Startup Summit 2017
My focus for the second half of 2017 has been on finding people with really great marketing ideas, and learning from them. Some 'do marketing' while others run a business and do their own marketing. Yesterday (Wednesday 1 November 2017) I went along to the Startup...
Content calendar templates to optimise for your business
When you’re planning content for the next week, month, or quarter, use content calendar templates to help you organise what you’ll be posting, when, and where.Why use a template? The simplest way to plan content is a list of topics and dates. But if that was really...
6 easy steps to your first successful content calendar
In light of our upcoming Content Café launch, here’s an insight into the process we’ll follow in the workshop. You can sign up on Eventbrite, or register your interest for future events. There are six steps in the process. Assess yourself Ask yourself some searching...