The Life-Changing Magic of Sorting Out your Marketing

Why does it feel so hard to sell your products and services online? Are you fed up with learning all the little things so you can start making sales? Why can’t it feel easy, or enjoyable? If you’re getting fed up with the complexities of online marketing, then join...

4 marketing mistakes I wish I’d sorted sooner

Most business owners make mistakes when they first start their business. Many of us start without much training or experience in the nuances of business, marketing, finance and other key ideas. When I first became self employed in 2016 (two full years before founding...

The insiders’ guide to an online sales funnel

Are you set up for selling your products and services online? Selling online can be tricky to figure out on your own, so finding a straightforward method that works is a priority for many. Dive into this week’s episode of the Whin Big podcast where we guide you...

Find marketing strategies for your personality

Have you ever thought about how your personality might affect the way you approach your marketing? In this podcast we’re going to figure out how to come up with marketing strategies which will suit your unique approach. First, I’ll introduce you to a model of...

Create your first landing page in 5 easy steps

How good are you at converting your social media followers into paying customers? Today I’ll be letting you in on everything you need to know to create stand-alone web pages that turn your audience into email subscribers and paying customers. We’ll cover a simple five...

Four things you need to know about Landing Pages

Are you struggling to turn your social media followers into real customers? Today we're going to talk about Landing Pages – what are they and what are they for? Social media is a great tool for building relationships, but not so great at converting people into...

How I Learned to Own my Marketing Message

Last weekend, I flew to Washington, D.C., to take part in the Bullish Conference 2017. Being at #BullCon17 was productive. I learned, I strategised, and I refined some important business ideas, including my marketing message. The conference as a whole had the perfect...

3 crucial marketing ideas from the Startup Summit 2017

My focus for the second half of 2017 has been on finding people with really great marketing ideas, and learning from them. Some 'do marketing' while others run a business and do their own marketing. Yesterday (Wednesday 1 November 2017) I went along to the Startup...

Content calendar templates to optimise for your business

When you’re planning content for the next week, month, or quarter, use content calendar templates to help you organise what you’ll be posting, when, and where.Why use a template? The simplest way to plan content is a list of topics and dates. But if that was really...

6 easy steps to your first successful content calendar

In light of our upcoming Content Café launch, here’s an insight into the process we’ll follow in the workshop. You can sign up on Eventbrite, or register your interest for future events. There are six steps in the process. Assess yourself Ask yourself some searching...

Get the most from your content

A guide to cross-posting, re-using and updating your content Writing content – really useful content – requires effort, as I’m sure you know by now. After all you’ve put into each piece, it makes sense to do everything you can to get the most out of it. First, you’ve...

What to do when your content calendar isn’t working

For a lot of businesses, content calendars are an essential tool for ensuring that blogs and social media channels are kept up to date and full of great content. So as a small business owner, I willing to bet you’ve tried, or considered trying to create a content...

Setting marketing goals as a new business

As the owner of a new small business, you've probably done a fair amount of work on marketing as part of your business plan. You've done your research on different marketing channels, and into your audience, and you've set out a number of targets for things such as...