Harness the power of referral marketing, with Phillip Gibbs

This week on The Whin Big Podcast, Katie speaks with Phillip Gibbs - a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthen the process. He uses a...

Self-care strategies for small business marketing

Welcome to episode 94 of The Whin Big Podcast. This week Katie is talking about all things marketing and mental health. In today’s episode, Katie opens up about her own mental health story, and gives some insightful and practical advice to keep on top of your...

3 best times to ignore the marketing experts

Fed up of marketing strategies and advice that don’t make any sense for your own business? This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and business goals - more...

The secret to authenticity online… is pizza

When it comes to marketing your business online, do you find it hard to balance business strategy and structure with showing up in an authentic and genuine way every time?  If the answer is ‘hell, yes,’ then you’re not alone, and you’re in the right place. In this...

The Instagram Rule Book

Do you ever feel like everyone’s playing the Instagram game, but nobody’s explained the rules to you? This is episode 70 of The Whin Big Podcast, where Katie runs through the four aspects of Instagram marketing. Consider this your very own Instagram rule book! We look...

5 ways to do market research and better understand your customer

How well do you know your customers? Understanding your ideal clients and customers is the foundation of all great marketing, so it’s important to do some work in this area. Ready to learn more? In this week’s episode of The Whin Big Podcast, we cover everything you...

The Life-Changing Magic of Sorting Out your Marketing

Why does it feel so hard to sell your products and services online? Are you fed up with learning all the little things so you can start making sales? Why can’t it feel easy, or enjoyable? If you’re getting fed up with the complexities of online marketing, then join...

4 marketing mistakes I wish I’d sorted sooner

Most business owners make mistakes when they first start their business. Many of us start without much training or experience in the nuances of business, marketing, finance and other key ideas. When I first became self employed in 2016 (two full years before founding...

The insiders’ guide to an online sales funnel

Are you set up for selling your products and services online? Selling online can be tricky to figure out on your own, so finding a straightforward method that works is a priority for many. Dive into this week’s episode of the Whin Big podcast where we guide you...

Find marketing strategies for your personality

Have you ever thought about how your personality might affect the way you approach your marketing? In this podcast we’re going to figure out how to come up with marketing strategies which will suit your unique approach. First, I’ll introduce you to a model of...

Create your first landing page in 5 easy steps

How good are you at converting your social media followers into paying customers? Today I’ll be letting you in on everything you need to know to create stand-alone web pages that turn your audience into email subscribers and paying customers. We’ll cover a simple five...

Four things you need to know about Landing Pages

Are you struggling to turn your social media followers into real customers? Today we're going to talk about Landing Pages – what are they and what are they for? Social media is a great tool for building relationships, but not so great at converting people into...