Today’s guest is the wonderful Abi Sea, long term friend of the podcast and returning guest. Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting. We talked about the...
How to get started with Pay-Per-Click (PPC) ads, with Digital Gearbox and Serious Readers
Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online. My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving...
Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community
Today I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term. Our first guest is Kenda Macdonald, from...
Audience Growth through Partnerships, with Bad Dinosaur and trundl
Today we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages. First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur. Although a lot of her...
Where are they now?
It's episode 100! The Whin Big podcast is now 2 and a half years old, so it seemed like a celebration is in order! This week's episode features 3 of our earliest guests from the beginning of the Whin Big podcast - Marc, Claire and Laura. I caught up with each of them...
Greatest Hits – Vol. 2
Hello everyone, welcome back! Here we are into 2022, and I’m very excited to be launching a brand new season of the Whin Big podcast with today’s episode. What with there being another 50 or so episodes out in the world it’s time for a new volume of our Greatest Hits...
How to hack the buyer’s brain, with Kenda Macdonald
This week on The Whin Big Podcast, Katie speaks with Kenda Macdonald – founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions.
Harness the power of referral marketing, with Phillip Gibbs
This week on The Whin Big Podcast, Katie speaks with Phillip Gibbs – a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best – and how to create a system to strengthen the process.
Strengthening mind, body and business, with Chris Gray
This week, Chris and Katie talk about mindset for success in fitness and business, and Chris’s experience of combining real-life networking with online marketing. They also discuss how mental health challenges affect marketing activities, and how they cope.
Marketing that’s full of energy, with Tanessa Shears
This week on The Whin Big Podcast, Katie speaks with Tanessa Shears, a biohacking expert who helps business owners like you find more energy for your work. In this week’s episode, Tanessa shares her strategy for creating content for just five people.
Digital vs Traditional: What makes a marketing strategy? with Jennifer Cadger
This week on the podcast, Katie speaks with Jen Cadger of Belter Marketing. They chat about finding the balance between traditional and digital marketing strategies, running a free Facebook challenge, and using a bigger picture approach to your marketing.
“It’s always about the story,” with Avesha DeWolfe
This week, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery. In the episode, they talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to breathe, think and just be.
“Be a human, do the job, keep it simple,” with Keith Easton
On The Whin Big Podcast this week, Katie speaks with Keith Easton from the WEL Podcast Studio and Woosh Entertainments. In this week’s episode, Keith and Katie talk about the importance of clear and honest communication. Keith shares his best podcasting tips for...
“Collect great people and the clients will follow”, with Abi Sea
This week on The Whin Big Podcast, Katie speaks with Abi Sea from Sea Change Creative Content. In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketing tool and how she sets...
Pre-selling new ideas on Facebook and LinkedIn, with Alan Martin
This week on The Whin Big Podcast, Katie speaks with Alan Martin from Chat Marketing. In this week’s episode, you’ll hear Katie and Alan talk about Facebook groups, LinkedIn, and Alan shares his tips on keeping on top of a hectic content calendar. As always, Katie...
Using instinct and intuition in business, with Jo Mathewson
This week on The Whin Big Podcast, Katie speaks with Jo Mathewson, owner of JoJo Co. Candles. Jo shares the story of how her business began by accident, and she’s grown it to support her whole family and a small team of staff. In this week’s episode, you’ll learn...
A values-based approach to business, with Suse B. Bentley
This week on The Whin Big Podcast, Katie speaks with Susan B Bentley, a coach and trainer who works to improve gender equity in the workplace. In this week’s episode, you’ll hear Katie and Susan talk about the importance of building your business around your values,...
Doing business, playfully, with Emma Worrollo
This week on The Whin Big Podcast, Katie speaks with Emma Worrollo, founder of The Playful Den - an online community committed to making life more playful. They talk about Emma’s decision to leave the agency she founded to do something new and how the pandemic...
How to find your brand’s soul, with Flavilla Fongang
This week on The Whin Big Podcast, Katie speaks with Flavilla Fongang, expert brand strategist and founder of 3 Colours Rule and TLA Black Women in Tech. In this inspiring episode, Katie and Flavilla talk about creating on-brand content, marketing through...
How to build a business you love, that loves you back, with Jacky Clarke
This week on The Whin Big Podcast, Katie speaks with Jacky Clarke - an online strategy business coach. She shares how her experiences with burnout lead to her starting a business that gave her the freedom to live a life she loves. Katie and Jacky talk about the...
