Who needs a big boost of positivity this week? If the pandemic is taking you down a road that feels heavy and full of worry, then you might just find the inspiration you’ve been looking for from this week’s Whin Big Podcast guest. This week, Katie meets self-employed...
Business, learning, and holding onto hope, with Maria Jones
How are you doing in these turbulent times? If the pressure of running your own business through a national lockdown and global pandemic is wearing you down, then this week’s episode of The Whin Big Podcast could give you the inspiration and ideas for getting through...
Group coaching and sharing your story online, with Gillian McCollum
How do you know you’re ready to create a group online programme? And how do you connect with your customers online in an open and honest way when it goes against your comfort zone? All these questions are answered - and more - in this week’s episode of The Whin Big...
Growing a business with stories, with Jenni Weaver
Welcome to episode 57 of The Whin Big Podcast where Katie meets Jenni Weaver, co-owner of Yorkshire based deli Origin Fine Foods. They talk about growing a social media following from nothing and how the team at the deli use stories to connect with their customers....
Getting the most out of Canva – yes even the free version, with Thea Newcomb
This week Katie talks to Thea Newcomb, founder of Thea Newcomb Training & Consulting. This week’s guest is one of only 2 Canva ambassadors in Scotland. They talked a lot about Canva where Thea shared her incredible tips for getting the most out of Canva and using...
Facebook Lives, good habits and keeping going through the tough times, with Zoe Longford
How great would it be if you could build some healthy - and productive - habits into your weekly marketing? Meet Zoe - owner and founder of Zoe Rose Fitness who has done just that. This week she chats to Katie about introducing new habits to her marketing plans, and...
How to build brand loyalty, and knowing your audience, with John ‘Hedge’ Hall
If your business relies on face to face experiences, is it possible to grow a strong, loyal community online during the global pandemic? And how easy is it to navigate new services and audiences when you’ve never marketed to them before? John Hall (better known as...
The Whin Big Podcast’s Greatest Hits
This week we’re looking at the highlights of the podcast’s first year. Katie takes us through her favourite guest interviews and shares the best tips from the first 50 shows, including social media tactics and business strategy and so much more. As you know by now,...
SEO tips for business owners like you, with Caroline Phillips
Are you one of the thousands of business owners looking to improve your online visibility on Google? This is one episode you won’t want to miss as Katie talks to Caroline Phillips - owner and founder of SEO Alba Services and Alba Business Director. Caroline shares 4...
Online events and virtual teams, with Lizzie Brough
Can online summits help you reach a wider audience? And how easy is it to keep remote teams motivated and feeling connected? If you’ve considered hosting online events or wondering what the long term impact of remote working will be then you’ll want to download this...
Top tips on PR, social media and website strategies, with Nikki and Tony from Digital Glue
Ever wondered what secrets marketing experts have when it comes to marketing their own company? If only you could tap into that secret sauce and use it for your own business marketing! Well, wonder no more! This week, Katie talks to Nikki and Tony from Digital Glue -...
Finding your true marketing voice and going into business with a friend, with Louise Spence
Welcome to this week’s episode of The Whin Big Podcast where we meet Louise Spence, one half of the Edinburgh based business consultancy firm Headspace for Business. This is another packed out episode where Louise and Katie discuss a host of topics around running a...
Remote working and the secret to finding online clients, with Elizabeth McIntyre
Welcome to episode 41 of the Whin Big Podcast. This week Katie talks to Elizabeth McIntyre - copywriter and founder of Crisp Copy. Elizabeth started her business while travelling around South East Asia after her original work plans fell through. This week Katie and...
The barriers to making great content, marketing two businesses and SEO with Ahmed Khalifa
In this week’s episode, Katie talks to Ahmed Khalifa, an SEO expert and deaf awareness advocate. He works with clients on monthly contracts to build long term, converting SEO plans for their own businesses. And he combines his skills and passions to advocate for the...
Vintage design, Etsy and building self confidence, with Rose Nicoll
Have you ever toyed with the idea of turning something you love into a product-based business on the side of your day job? If you want to know more about it, then you’ll love this week’s episode of The Whin Big podcast. This is episode 37 and Katie meets Rose Nicoll...
Tearooms, influencers and seizing opportunities, with Sophie Barham
How important are the behind-the-scene stories of your business and can authentic influencer marketing opportunities open up when you make genuine connections with your customers? Find the answers to this and more in the latest podcast. Welcome to episode 35 of The...
Getting Qualified vs Learning on the Job, with David Christie
How many qualifications DO you need before you feel legitimate? Is learning from experience more important? And if traditional qualifications aren’t for you - what books could you read to give you the edge on sales and marketing for your own business marketing? We...
Instagram, Press Releases, Blogging and all things PR, with Elaine Fleming
How do you know your story could be newsworthy? Is there a special kind of magic needed to write newsworthy press releases? And if so, can anybody tap into it so their stories are snapped up by journalists? Let’s find out in this week’s Whin Big podcast, where we...
Engaging on Twitter and Reflecting on Your Priorities, with Helen Denny
Ever dreamt of escaping the restrictive 9-5 to grow a more flexible and positive business? This week’s Whin Big podcast is with Helen Denny from Not9to5 – an event and training consultancy that supports individuals and businesses transitioning to a more flexible work...
“Don’t wait for things to be perfect, just start,” with Zoë Berry and Victoria McHugh
Back in February, I recorded this wonderful conversation with Zoë Berry and Victoria McHugh, who are both professional organisers here in Edinburgh. I think it was before any of us had even heard about the coronavirus - it feels a little bit like a lifetime ago. I...