How often do you leave Instagram feeling rubbish about everything in your business? When competitor research becomes comparison negativity, how can you claw back from the fatigue? This week’s podcast is all about combating Instagram comparison chaos and embrace...
Instagram, Press Releases, Blogging and all things PR, with Elaine Fleming
How do you know your story could be newsworthy? Is there a special kind of magic needed to write newsworthy press releases? And if so, can anybody tap into it so their stories are snapped up by journalists? Let’s find out in this week’s Whin Big podcast, where we...
The ‘Not a Strategy’ Approach to marketing on Instagram
When it comes to marketing your business on Instagram, do you hate the idea of working to a timetable or content planner? You’re not alone. In fact, here at The Whin, we like to keep our social media marketing as loose plans, rather than strict rules. And if you want...
An Introduction to Instagram TV
Are you curious about this whole IGTV thing? In this podcast I'll be helping you finally figure out what's going on with Instagram TV and how you can get started. We'll cover the basics of how to create your channel, and how to upload and promote your very first...
How to use Instagram Stories
Have you ever wondered how to make the most of your Instagram Stories? Today we're going to dive into all the details of my 6 favourite Stories strategies. We'll be talking about everything from challenges to story telling, selfies to captions, and all sorts of...
Use Insights to level up your Instagram content
Do you know how to measure exactly what’s working on your Instagram profile? Today, you and I are going on an adventure. We’re going to explore the murky depths of your Instagram Insights, and bring to the surface the information that will help you make decisions...
On Instagram “I don’t think, I just do,” with Marc Keys
Marc Keys is a strength and conditioning coach with his own gym in Leith, Cast Iron Strength. On the podcast today, we talked about the good old days of blogging and Facebook, and how Marc has now moved to Instagram as a key way to promote his business. Marc has read...
Give your Instagram an MOT
When was the last time you reviewed your own Instagram profile to make sure everything is in good order? Today, I’m going to take you step-by-step through an Instagram MOT. It will help you look at each element of your Instagram profile in turn, to make sure it’s...
Virtual assistants and Instagram, with Louise Oliver and Rachel Anderson
Rachel and Louise are virtual assistants who work together under the banner of SmartPA. They're also sisters, who have been business partners and collaborators for many years! In this episode, they talked me through all of what a virtual assistant actually does, and...
Facebook and Instagram – should I cross-post everything?
Business owners need to save time on social media, because it's a giant time vacuum. Like all of you, I have limited time, so I'm always looking for ways to make things more efficient, and give myself fewer tasks. Customers are busy people too, so we know they...
Free Instagram tactics to grow your reach
How would you like to grow your following on Instagram without paying a single penny? In this episode, discover a complete strategy for getting better results from your Instagram without using advertising. I’ll talk you through 5 specific steps that you can use in...
3 easy steps to set up your Instagram Business Profile
It only takes a few minutes to set up a Business profile and access all your data, advertising, and extra contact options.
Free Content Audit template and worksheets
Auditing never sounds fun, but a content audit doesn't have to be arduous. It's a vital way of giving your efforts a health check, so you can make sure your web and social media content is working the way you want it to. Download our free Content Audit worksheets now...
