The Instagram Algorithm – What is it, and can I ‘beat’ it?

Do you have any idea what really goes on with the Instagram algorithm? Nope? Didn’t think so! All of that is about to change in episode 66 of the Whin Big Podcast. This week, Katie shares the plain English explanation of all things Instagram algorithm and 3 key points...

The ultimate guide to Instagram Guides

Hands up if you noticed a new feature on Instagram this week! Did you notice they’d snuck a new tool in without telling anyone? It looks amazing, but with all new features we know it’s brought up a heap of questions, so this week Katie guides us through the feature,...

4 easy steps to Instagram Reels

If you’re REELing (get it?!) from the thought of learning another new tool on Instagram? Are you a tiny bit curious about using it? Maybe you’ve heard Once again, Katie demystifies the Instagram tools that can help you grow your business and make more sales. This...

Your Instagram questions – answered

Ever wondered how to build your brand identity on Instagram? Or how to find Instagram success when you’re technically challenged? When it comes to Instagram, you’ve got the questions - and we’ve got the answers! Welcome to this week’s Whin Big Podcast, episode 54 and...

Three essential tools for Instagram growth in 2020

Has your Instagram growth slowed over the last few months? If this sounds like you, don’t panic! In this episode of The Whin Big Podcast, Katie shares the 3 essential strategies you need to keep growing your audience. This is Katie’s favourite topic, so pen and paper...

A simplified Instagram Strategy for busy business owners

When it comes to marketing on Instagram do you feel overwhelmed at all the moving parts? With so many post options and tools available it’s easy to feel overloaded. Headaches, frustration and overwhelm are rarely far away. Sound familiar? Well, not for long. In this...

How to do hashtag research for Instagram – 4 easy steps

Hashtags are essential when you're trying to get your business in front of new audiences and potential customers on Instagram. So how can you harness hashtags to their greatest effect?  In episode 38 of the Whin Big podcast Katie shares her own process for harnessing...

3 ways to grow your Instagram audience with comments

Are you fed up with the slow growth of your business Instagram account? Would you in on a few tips to take your audience size up a notch? In this week’s episode of The Whin Big Podcast, we do just that. Grab a notepad, and let’s get started!This week’s episode is...

Instagram without the Imposter Syndrome

How often do you leave Instagram feeling rubbish about everything in your business?  When competitor research becomes comparison negativity, how can you claw back from the fatigue? This week’s podcast is all about combating Instagram comparison chaos and embrace...

The ‘Not a Strategy’ Approach to marketing on Instagram

When it comes to marketing your business on Instagram, do you hate the idea of working to a timetable or content planner? You’re not alone. In fact, here at The Whin, we like to keep our social media marketing as loose plans, rather than strict rules. And if you want...

An Introduction to Instagram TV

Are you curious about this whole IGTV thing? In this podcast I'll be helping you finally figure out what's going on with Instagram TV and how you can get started. We'll cover the basics of how to create your channel, and how to upload and promote your very first...

How to use Instagram Stories

Have you ever wondered how to make the most of your Instagram Stories? Today we're going to dive into all the details of my 6 favourite Stories strategies. We'll be talking about everything from challenges to story telling, selfies to captions, and all sorts of...

Use Insights to level up your Instagram content

Do you know how to measure exactly what’s working on your Instagram profile? Today, you and I are going on an adventure. We’re going to explore the murky depths of your Instagram Insights, and bring to the surface the information that will help you make decisions...

On Instagram “I don’t think, I just do,” with Marc Keys

Marc Keys is a strength and conditioning coach with his own gym in Leith, Cast Iron Strength. On the podcast today, we talked about the good old days of blogging and Facebook, and how Marc has now moved to Instagram as a key way to promote his business. Marc has read...

Give your Instagram an MOT

When was the last time you reviewed your own Instagram profile to make sure everything is in good order? Today, I’m going to take you step-by-step through an Instagram MOT. It will help you look at each element of your Instagram profile in turn, to make sure it’s...

Facebook and Instagram – should I cross-post everything?

Business owners need to save time on social media, because it's a giant time vacuum. Like all of you, I have limited time, so I'm always looking for ways to make things more efficient, and give myself fewer tasks. Customers are busy people too, so we know they...

How to connect your Facebook and Instagram accounts

Sometimes it's really useful to be able to cross-post content from Instagram to Facebook. But the process you need to follow to connect your Facebook Business page to your Instagram Business profile is surprisingly complicated. Some people get it right first time...