Social media training for small businesses


Did you know that in Scotland, anyone can access free Social Media training through the Business Gateway’s Digital Boost programme?

If you’ve not been along yet, that’s the best place to start for an overview of digital marketing, social media, and lots of other essential topics for people running their own business. 

Intermediate social media training

Once you’ve mastered the basics, a lot of free training is a waste of time that doesn’t answer your real questions. You may have learned how to post an Instagram Story, or what hashtags do on Twitter, but that doesn’t help you figure out what to use it for, or how to choose where to post your content in the first place.

The All-in-Whin Marketing Method is a programme available for small business owners to learn how to use social media and other digital tools strategically. If that sounds like it’s for you, get yourself on the mailing list so you’ll know when it’s next open for registration.

If that’s not quite what you’re looking for, don’t worry. Half-day social media courses from The Whin combine in-depth knowledge of the major social media platforms with strategic experience and marketing know-how. You’ll learn how to use social media, but you’ll also learn how to use social media.


Social media for business-to-business

In our ‘Business to Business’ workshop, we’ll cover LinkedIn, Facebook and Twitter, and how to combine the three platforms to create a winning strategy for reaching decision makers in the companies you want to target. We’ll talk about combining real-life networking with online connections, and driving personal connections with businesses to help you make sales.

Social media for creative businesses

If you’re business is creative, you’ll need a good grasp of Instagram, Pinterest and YouTube, the three most visual social channels that are out there. We’ll talk about how to show your creativity and personality without compromising your privacy. You’ll come away with a powerful strategy for growth and engagement with your online audience, turning curious followers into loyal customers. 

Social media for e-commerce businesses

If you’re selling products, it’s sometimes difficult to work out what to put on your social media channels other than, well, pictures of your products. This workshops looks at Instagram, Facebook and Pinterest, and focuses on how to create the perfect marketing mix. You’ll learn how to tell stories and build an audience who want more than just giveaways and discount codes.

Social media and young people - SCRA

“Good to hear about different ways to use various platforms and ask questions.”

“Interesting to figure out how to market on the platforms and to discover more about Instagram.”

“Really useful. Would we maybe be able to organise local branch sessions?”

Bespoke social media training

 If your scenario doesn’t fit in well with our standard training workshops, we can put together a bespoke option for your, your organisation, or your conference or event. Topics covered can include

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • YouTube
  • Twitter
  • Video and Photography skills
  • Email newsletters
  • Advertising on social media
  • Insights and analytics on social media
  • Managing social media with services like Hootsuite, Buffer, or Tailwind.

All of the standard workshops have been developed based from a bespoke training at some point. If your needs match up with other businesses, I may be able to provide your bespoke training at the same price as a standard workshop, so get in touch today to let me know what you’re looking for.