Season 6
Episodes 82-98 | August-December 2021A collection of interviews with small business owners from the UK, covering pottery to podcasting, and the grossest thing you never knew about your pillow!
Plus deep-dive episodes on Instagram Reels, Feed and Stories, content creation, self care, and the customer awareness journey.
Setting Goals for 2022
It’s the final Whin Big Podcast of the year! And, as you know by now, we love to spend this end-of-year episode reflecting on goals. In this episode, Katie reminds us of her 2021 business goals and whether she achieved them or not.
How to hack the buyer’s brain, with Kenda Macdonald
This week on The Whin Big Podcast, Katie speaks with Kenda Macdonald – founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions.
How to make your Instagram feed exactly what your customers need
Want to know what to post on your Instagram feed right now in 2021 and going into 2022? You’re in the right place! Welcome to episode 96 of The Whin Big podcast, where we go behind the scenes of the next Instagram Masterclass workshop.
Harness the power of referral marketing, with Phillip Gibbs
This week on The Whin Big Podcast, Katie speaks with Phillip Gibbs – a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best – and how to create a system to strengthen the process.
Self-care strategies for small business marketing
Welcome to episode 94 of The Whin Big Podcast. This week Katie is talking about all things marketing and mental health. In today’s episode, Katie opens up about her own mental health story, and gives some insightful and practical advice.
Strengthening mind, body and business, with Chris Gray
This week, Chris and Katie talk about mindset for success in fitness and business, and Chris’s experience of combining real-life networking with online marketing. They also discuss how mental health challenges affect marketing activities, and how they cope.
5 steps to understand your customer’s problems (and how you can help)
How do you know what information your potential customers need from you to get ready to buy? In this week’s episode of The Whin Big Podcast, Katie invites you behind-the-scenes to one of our latest workshops: Marketing and Instagram.
Marketing that’s full of energy, with Tanessa Shears
This week on The Whin Big Podcast, Katie speaks with Tanessa Shears, a biohacking expert who helps business owners like you find more energy for your work. In this week’s episode, Tanessa shares her strategy for creating content for just five people.
Start seeing results from Instagram Reels
Ready to get real results from Instagram Reels? Then you’re in the right place. This is episode 90 of The Whin Big Podcast, and today, Katie’s taking us under the hood of Instagram Reels. It’s not all-singing, dancing and pointing – there’s so much more to it.
Digital vs Traditional: What makes a marketing strategy? with Jennifer Cadger
This week on the podcast, Katie speaks with Jen Cadger of Belter Marketing. They chat about finding the balance between traditional and digital marketing strategies, running a free Facebook challenge, and using a bigger picture approach to your marketing.
Repurpose, reuse, recycle: How to get ahead with your content creation
Do you find it easy to keep up with all the content you need for Instagram and other platforms? No? Well, you’re in the right place. This week, Katie shares one of our favourite hacks for spinning lots of pieces of content out of one idea.
“It’s always about the story,” with Avesha DeWolfe
This week, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery. In the episode, they talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to breathe, think and just be.
A Complete Guide to Instagram Stories in 2021
If you struggle with converting your Instagram audience into real-life customers, then we’ve got you covered. Welcome to this week’s episode of The Whin Big Podcast, where Katie opens up the Instagram Stories treasure chest and shows you exactly what’s inside. It’s a...
“Be a human, do the job, keep it simple,” with Keith Easton
On The Whin Big Podcast this week, Katie speaks with Keith Easton from the WEL Podcast Studio and Woosh Entertainments. In this week’s episode, Keith and Katie talk about the importance of clear and honest communication. Keith shares his best podcasting tips for...
Banish the post-holiday slump in your marketing
Have you ever struggled to get back into your marketing routine after a big break? This week’s theme is all about getting back into your marketing-strategy-groove after taking time out. Katie shares the exact 5-step process she uses to get back into posting content...
“Collect great people and the clients will follow”, with Abi Sea
This week on The Whin Big Podcast, Katie speaks with Abi Sea from Sea Change Creative Content. In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketing tool and how she sets...
3 best times to ignore the marketing experts
Fed up of marketing strategies and advice that don’t make any sense for your own business? This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and business goals - more...
