Season 4

Episodes 29 - 59| May – December 2020

We spoke with experts on PR and marketing, SEO, copywriting and Canva, as well as the people behind a parkour company, a jewelery business, a cafe, a deli and lots more.

Our deep-dive episodes looked at imposter syndrome, blogging, podcasting, hashtags, the Instagram Creator Studio, sales funnels, and the brand-new Instagram Reels.

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Looking back on 2020

Looking back on 2020

With the end of 2020 just weeks away, Katie has spent time reflecting on the goals she set for the year, and the outcomes. She shares everything she’s learned with us this week in episode 59 of The Whin Big Podcast. This week we hear how the pandemic has completely...

The ultimate guide to Instagram Guides

The ultimate guide to Instagram Guides

Hands up if you noticed a new feature on Instagram this week! Did you notice they’d snuck a new tool in without telling anyone? It looks amazing, but with all new features we know it’s brought up a heap of questions, so this week Katie guides us through the feature,...

Growing a business with stories, with Jenni Weaver

Growing a business with stories, with Jenni Weaver

Welcome to episode 57 of The Whin Big Podcast where Katie meets Jenni Weaver, co-owner of Yorkshire based deli Origin Fine Foods. They talk about growing a social media following from nothing and how the team at the deli use stories to connect with their customers....

4 easy steps to Instagram Reels

4 easy steps to Instagram Reels

If you’re REELing (get it?!) from the thought of learning another new tool on Instagram? Are you a tiny bit curious about using it? Maybe you’ve heard Once again, Katie demystifies the Instagram tools that can help you grow your business and make more sales. This...

Your Instagram questions – answered

Your Instagram questions – answered

Ever wondered how to build your brand identity on Instagram? Or how to find Instagram success when you’re technically challenged? When it comes to Instagram, you’ve got the questions - and we’ve got the answers! Welcome to this week’s Whin Big Podcast, episode 54 and...

Three essential tools for Instagram growth in 2020

Three essential tools for Instagram growth in 2020

Has your Instagram growth slowed over the last few months? If this sounds like you, don’t panic! In this episode of The Whin Big Podcast, Katie shares the 3 essential strategies you need to keep growing your audience. This is Katie’s favourite topic, so pen and paper...

The Whin Big Podcast’s Greatest Hits

The Whin Big Podcast’s Greatest Hits

This week we’re looking at the highlights of the podcast’s first year. Katie takes us through her favourite guest interviews and shares the best tips from the first 50 shows, including social media tactics and business strategy and so much more. As you know by now,...

Online events and virtual teams, with Lizzie Brough

Online events and virtual teams, with Lizzie Brough

Can online summits help you reach a wider audience? And how easy is it to keep remote teams motivated and feeling connected? If you’ve considered hosting online events or wondering what the long term impact of remote working will be then you’ll want to download this...

12 important lessons from my first year of podcasting

12 important lessons from my first year of podcasting

Have you ever wondered what it’s like to run a podcast? Maybe it’s something you’re considering for your own business? It’s a special episode today as it’s the Whin Big podcast’s first birthday! We celebrate by sharing 12 important lessons Katie has learned in the...

The insiders’ guide to an online sales funnel

The insiders’ guide to an online sales funnel

Are you set up for selling your products and services online? Selling online can be tricky to figure out on your own, so finding a straightforward method that works is a priority for many. Dive into this week’s episode of the Whin Big podcast where we guide you...

A simplified Instagram Strategy for busy business owners

A simplified Instagram Strategy for busy business owners

When it comes to marketing on Instagram do you feel overwhelmed at all the moving parts? With so many post options and tools available it’s easy to feel overloaded. Headaches, frustration and overwhelm are rarely far away. Sound familiar? Well, not for long. In this...

How to do hashtag research for Instagram – 4 easy steps

How to do hashtag research for Instagram – 4 easy steps

Hashtags are essential when you're trying to get your business in front of new audiences and potential customers on Instagram. So how can you harness hashtags to their greatest effect?  In episode 38 of the Whin Big podcast Katie shares her own process for harnessing...

3 ways to grow your Instagram audience with comments

3 ways to grow your Instagram audience with comments

Are you fed up with the slow growth of your business Instagram account? Would you in on a few tips to take your audience size up a notch? In this week’s episode of The Whin Big Podcast, we do just that. Grab a notepad, and let’s get started!This week’s episode is...

4 lessons I learned from failing at blogging

4 lessons I learned from failing at blogging

Do you find it impossible to write blogs consistently? Do you wish it could be an easier task or find an alternative to blogging altogether? This week on the Whin Big Podcast, Katie shares the reasons behind her own blogging failures and looks at how she worked around...

Getting Qualified vs Learning on the Job, with David Christie

Getting Qualified vs Learning on the Job, with David Christie

How many qualifications DO you need before you feel legitimate? Is learning from experience more important? And if traditional qualifications aren’t for you - what books could you read to give you the edge on sales and marketing for your own business marketing? We...

Instagram without the Imposter Syndrome

Instagram without the Imposter Syndrome

How often do you leave Instagram feeling rubbish about everything in your business?  When competitor research becomes comparison negativity, how can you claw back from the fatigue? This week’s podcast is all about combating Instagram comparison chaos and embrace...

The ‘Not a Strategy’ Approach to marketing on Instagram

The ‘Not a Strategy’ Approach to marketing on Instagram

When it comes to marketing your business on Instagram, do you hate the idea of working to a timetable or content planner? You’re not alone. In fact, here at The Whin, we like to keep our social media marketing as loose plans, rather than strict rules. And if you want...