Season 4
Episodes 29 - 59| May – December 2020We spoke with experts on PR and marketing, SEO, copywriting and Canva, as well as the people behind a parkour company, a jewelery business, a cafe, a deli and lots more.
Our deep-dive episodes looked at imposter syndrome, blogging, podcasting, hashtags, the Instagram Creator Studio, sales funnels, and the brand-new Instagram Reels.
Looking back on 2020
With the end of 2020 just weeks away, Katie has spent time reflecting on the goals she set for the year, and the outcomes. She shares everything she’s learned with us this week in episode 59 of The Whin Big Podcast. This week we hear how the pandemic has completely...
The ultimate guide to Instagram Guides
Hands up if you noticed a new feature on Instagram this week! Did you notice they’d snuck a new tool in without telling anyone? It looks amazing, but with all new features we know it’s brought up a heap of questions, so this week Katie guides us through the feature,...
Growing a business with stories, with Jenni Weaver
Welcome to episode 57 of The Whin Big Podcast where Katie meets Jenni Weaver, co-owner of Yorkshire based deli Origin Fine Foods. They talk about growing a social media following from nothing and how the team at the deli use stories to connect with their customers....
4 easy steps to Instagram Reels
If you’re REELing (get it?!) from the thought of learning another new tool on Instagram? Are you a tiny bit curious about using it? Maybe you’ve heard Once again, Katie demystifies the Instagram tools that can help you grow your business and make more sales. This...
Getting the most out of Canva – yes even the free version, with Thea Newcomb
This week Katie talks to Thea Newcomb, founder of Thea Newcomb Training & Consulting. This week’s guest is one of only 2 Canva ambassadors in Scotland. They talked a lot about Canva where Thea shared her incredible tips for getting the most out of Canva and using...
Your Instagram questions – answered
Ever wondered how to build your brand identity on Instagram? Or how to find Instagram success when you’re technically challenged? When it comes to Instagram, you’ve got the questions - and we’ve got the answers! Welcome to this week’s Whin Big Podcast, episode 54 and...
Facebook Lives, good habits and keeping going through the tough times, with Zoe Longford
How great would it be if you could build some healthy - and productive - habits into your weekly marketing? Meet Zoe - owner and founder of Zoe Rose Fitness who has done just that. This week she chats to Katie about introducing new habits to her marketing plans, and...
Three essential tools for Instagram growth in 2020
Has your Instagram growth slowed over the last few months? If this sounds like you, don’t panic! In this episode of The Whin Big Podcast, Katie shares the 3 essential strategies you need to keep growing your audience. This is Katie’s favourite topic, so pen and paper...
How to build brand loyalty, and knowing your audience, with John ‘Hedge’ Hall
If your business relies on face to face experiences, is it possible to grow a strong, loyal community online during the global pandemic? And how easy is it to navigate new services and audiences when you’ve never marketed to them before? John Hall (better known as...
The Whin Big Podcast’s Greatest Hits
This week we’re looking at the highlights of the podcast’s first year. Katie takes us through her favourite guest interviews and shares the best tips from the first 50 shows, including social media tactics and business strategy and so much more. As you know by now,...
SEO tips for business owners like you, with Caroline Phillips
Are you one of the thousands of business owners looking to improve your online visibility on Google? This is one episode you won’t want to miss as Katie talks to Caroline Phillips - owner and founder of SEO Alba Services and Alba Business Director. Caroline shares 4...
3 strategies to organise your marketing (even when you hate getting organised)
Always falling behind with your marketing efforts? Sick of playing catch up? This week Katie shares the 3 fail safe strategies she uses across The Whin to keep on top of all the moving parts of marketing and continue to grow our audience and the business as a whole. ...
Online events and virtual teams, with Lizzie Brough
Can online summits help you reach a wider audience? And how easy is it to keep remote teams motivated and feeling connected? If you’ve considered hosting online events or wondering what the long term impact of remote working will be then you’ll want to download this...
12 important lessons from my first year of podcasting
Have you ever wondered what it’s like to run a podcast? Maybe it’s something you’re considering for your own business? It’s a special episode today as it’s the Whin Big podcast’s first birthday! We celebrate by sharing 12 important lessons Katie has learned in the...
Top tips on PR, social media and website strategies, with Nikki and Tony from Digital Glue
Ever wondered what secrets marketing experts have when it comes to marketing their own company? If only you could tap into that secret sauce and use it for your own business marketing! Well, wonder no more! This week, Katie talks to Nikki and Tony from Digital Glue -...
The insiders’ guide to an online sales funnel
Are you set up for selling your products and services online? Selling online can be tricky to figure out on your own, so finding a straightforward method that works is a priority for many. Dive into this week’s episode of the Whin Big podcast where we guide you...
Finding your true marketing voice and going into business with a friend, with Louise Spence
Welcome to this week’s episode of The Whin Big Podcast where we meet Louise Spence, one half of the Edinburgh based business consultancy firm Headspace for Business. This is another packed out episode where Louise and Katie discuss a host of topics around running a...
A simplified Instagram Strategy for busy business owners
When it comes to marketing on Instagram do you feel overwhelmed at all the moving parts? With so many post options and tools available it’s easy to feel overloaded. Headaches, frustration and overwhelm are rarely far away. Sound familiar? Well, not for long. In this...
Remote working and the secret to finding online clients, with Elizabeth McIntyre
Welcome to episode 41 of the Whin Big Podcast. This week Katie talks to Elizabeth McIntyre - copywriter and founder of Crisp Copy. Elizabeth started her business while travelling around South East Asia after her original work plans fell through. This week Katie and...
Inside the Facebook Creator Studio (hint: it’s for Instagram, too!)
Annoyed about how much time you spend on your phone creating Instagram posts? Prepare for your mind (and old Instagram workflow habits) to be blown as we walk you through Facebook Creator Studio. In this week’s episode of The Whin Big Podcast, you’ll find lots of tips...
The barriers to making great content, marketing two businesses and SEO with Ahmed Khalifa
In this week’s episode, Katie talks to Ahmed Khalifa, an SEO expert and deaf awareness advocate. He works with clients on monthly contracts to build long term, converting SEO plans for their own businesses. And he combines his skills and passions to advocate for the...
How to do hashtag research for Instagram – 4 easy steps
Hashtags are essential when you're trying to get your business in front of new audiences and potential customers on Instagram. So how can you harness hashtags to their greatest effect? In episode 38 of the Whin Big podcast Katie shares her own process for harnessing...
Vintage design, Etsy and building self confidence, with Rose Nicoll
Have you ever toyed with the idea of turning something you love into a product-based business on the side of your day job? If you want to know more about it, then you’ll love this week’s episode of The Whin Big podcast. This is episode 37 and Katie meets Rose Nicoll...
3 ways to grow your Instagram audience with comments
Are you fed up with the slow growth of your business Instagram account? Would you in on a few tips to take your audience size up a notch? In this week’s episode of The Whin Big Podcast, we do just that. Grab a notepad, and let’s get started!This week’s episode is...
Tearooms, influencers and seizing opportunities, with Sophie Barham
How important are the behind-the-scene stories of your business and can authentic influencer marketing opportunities open up when you make genuine connections with your customers? Find the answers to this and more in the latest podcast. Welcome to episode 35 of The...
4 lessons I learned from failing at blogging
Do you find it impossible to write blogs consistently? Do you wish it could be an easier task or find an alternative to blogging altogether? This week on the Whin Big Podcast, Katie shares the reasons behind her own blogging failures and looks at how she worked around...
Getting Qualified vs Learning on the Job, with David Christie
How many qualifications DO you need before you feel legitimate? Is learning from experience more important? And if traditional qualifications aren’t for you - what books could you read to give you the edge on sales and marketing for your own business marketing? We...
Instagram without the Imposter Syndrome
How often do you leave Instagram feeling rubbish about everything in your business? When competitor research becomes comparison negativity, how can you claw back from the fatigue? This week’s podcast is all about combating Instagram comparison chaos and embrace...
Instagram, Press Releases, Blogging and all things PR, with Elaine Fleming
How do you know your story could be newsworthy? Is there a special kind of magic needed to write newsworthy press releases? And if so, can anybody tap into it so their stories are snapped up by journalists? Let’s find out in this week’s Whin Big podcast, where we...
The ‘Not a Strategy’ Approach to marketing on Instagram
When it comes to marketing your business on Instagram, do you hate the idea of working to a timetable or content planner? You’re not alone. In fact, here at The Whin, we like to keep our social media marketing as loose plans, rather than strict rules. And if you want...
Engaging on Twitter and Reflecting on Your Priorities, with Helen Denny
Ever dreamt of escaping the restrictive 9-5 to grow a more flexible and positive business? This week’s Whin Big podcast is with Helen Denny from Not9to5 – an event and training consultancy that supports individuals and businesses transitioning to a more flexible work...
