Season 2
Episodes 17-28 | January – March 2020Our new season of interviews features business owners from all around Edinburgh, including a business coach, a video marketer, the owner of the Leith Walk Police Box, a strength coach, a Japanese teacher, and a pair of professional organisers.
In our deep-dive episodes we looked at Instagram Stories, IGTV, Pinterest, and the crossover between marketing strategy and your personality.
“Don’t wait for things to be perfect, just start,” with Zoë Berry and Victoria McHugh
Back in February, I recorded this wonderful conversation with Zoë Berry and Victoria McHugh, who are both professional organisers here in Edinburgh. I think it was before any of us had even heard about the coronavirus - it feels a little bit like a lifetime ago. I...
Creating your Pinterest marketing strategy
Are you ready to start driving a whole heap of traffic to your website? In this podcast we’re going to talk about how you can really work with Pinterest as a marketing tool. We’ll look at some specific strategies you can implement to connect with your customers...
“It can’t be a business, it’s a community group,” with Jess Brown
Meet Jess Brown, founder of the global Japanese language community Nihongo Connection. Jess shared the story of how the conversation clubs began. We talked about how you can change and improve on your offerings while still serving your customers. Key to her success...
Start Marketing on Pinterest in 30 minutes
Have you been making excuses about why you can’t marketing your business on Pinterest? In this podcast I will give you a super quick, 30 minute process you can follow to get some content up on Pinterest and start driving traffic to your website. We’ll look at setting...
“The community has grown authentically, I just brought some people together,” with Kim Wilson
Meet Kim Wilson, personal trainer and founder of the Athena Army. Kim and I talked about choosing not to use Twitter and TikTok, saving for your tax bill, and what it's like to run a purpose driven business with a community that builds itself. Today's episode is...
An Introduction to Instagram TV
Are you curious about this whole IGTV thing? In this podcast I'll be helping you finally figure out what's going on with Instagram TV and how you can get started. We'll cover the basics of how to create your channel, and how to upload and promote your very first...
Leith Walk Police Box: “Even the story behind it is a little bit wacky,” with Monty Roy
Meet Monty Roy who owns and runs the Leith Walk Police Box. Monty told us all about her journey with the police box, and how it became the wonderful community pop up space that it is now. She also shared how she uses Facebook and Instagram. And I shared some ideas...
Find marketing strategies for your personality
Have you ever thought about how your personality might affect the way you approach your marketing? In this podcast we’re going to figure out how to come up with marketing strategies which will suit your unique approach. First, I’ll introduce you to a model of...
Video creation, trusting your gut and being authentic in business, with Mike McGrail
Meet Mike McGrail of Getgo Studio. On the podcast, we talked about our experiences as business owners, covering everything from choosing a name to choosing your first hire. We also talked about how to use video as a tool to connect with new and existing customers to...
How to use Instagram Stories
Have you ever wondered how to make the most of your Instagram Stories? Today we're going to dive into all the details of my 6 favourite Stories strategies. We'll be talking about everything from challenges to story telling, selfies to captions, and all sorts of...
Online training courses, podcasting and finding the right digital marketing agency, with Rebecca Bonnington
Meet Rebecca Bonnington. Rebecca is a business consultant and her company Tricres has an online platform full of training courses and support for small business owners. On the podcast today, we talk about how to get your business out there without having to become a...
A behind-the-scenes look at my 2020 goal-setting journey
Need some inspiration to plan an amazing year for your business? Today I’ll be giving you a look behind the scenes at my goals for myself and for The Whin in 2020, and all the exciting things coming up. This episode is sponsored by my Instagram Masterclass. Brand new...
