Whin Big

A UK Marketing Podcast

Hosted by Katie Goudie, director of The Whin, the podcast will feature a range of guests from the business community to talk about their experiences of digital marketing. Katie will also host solo episodes to teach you about all kinds of digital marketing skills including Instagram Strategy, improving your website, and building an enviable email list.

There’ll be lots of real-life achievable strategies, from shoestring budgets to serious growth,  so get signed up to the mailing list so you won’t miss our weekly episodes.

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Recent Episodes

Banish the post-holiday slump in your marketing

Banish the post-holiday slump in your marketing

Have you ever struggled to get back into your marketing routine after a big break? This week’s theme is all about getting back into your marketing-strategy-groove after taking time out. Katie shares the exact 5-step process she uses to get back into posting content...

“Collect great people and the clients will follow”, with Abi Sea

“Collect great people and the clients will follow”, with Abi Sea

This week on The Whin Big Podcast, Katie speaks with Abi Sea from Sea Change Creative Content.  In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketing tool and how she sets...

3 best times to ignore the marketing experts

3 best times to ignore the marketing experts

Fed up of marketing strategies and advice that don’t make any sense for your own business? This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and business goals - more...

Pre-selling new ideas on Facebook and LinkedIn, with Alan Martin

Pre-selling new ideas on Facebook and LinkedIn, with Alan Martin

This week on The Whin Big Podcast, Katie speaks with Alan Martin from Chat Marketing. In this week’s episode, you’ll hear Katie and Alan talk about Facebook groups, LinkedIn, and Alan shares his tips on keeping on top of a hectic content calendar. As always, Katie...

More of your Instagram questions answered

More of your Instagram questions answered

Have you got questions about Instagram? Don’t worry - we’ve got the answers! Well, Katie does! This week, Katie does a deep dive on YOUR Instagram questions. For episode 80 of The Whin Big Podcast, we’ve chosen three of the most asked listener questions to help you...

Using instinct and intuition in business, with Jo Mathewson

Using instinct and intuition in business, with Jo Mathewson

This week on The Whin Big Podcast, Katie speaks with Jo Mathewson, owner of JoJo Co. Candles. Jo shares the story of how her business began by accident, and she’s grown it to support her whole family and a small team of staff. In this week’s episode, you’ll learn...

3 strategies for marketing success with Canva & Instagram

3 strategies for marketing success with Canva & Instagram

You’re probably already using Canva, but are you using it strategically? Does it support your marketing strategy and help you grow your business? If that sounds like something you could be doing more of, then you’re listening to the correct episode of the Whin Big...

A values-based approach to business, with Suse B. Bentley

A values-based approach to business, with Suse B. Bentley

This week on The Whin Big Podcast, Katie speaks with Susan B Bentley, a coach and trainer who works to improve gender equity in the workplace. In this week’s episode, you’ll hear Katie and Susan talk about the importance of building your business around your values,...

The Ultimate Guide to Instagram Insights in 2021

The Ultimate Guide to Instagram Insights in 2021

Are you making good use of your Instagram insights? Welcome to the Whin Big Podcast episode 76. This week, Katie’s taking us on a deep dive into your Instagram insights. She’ll walk you through all the different data you can use and show you how they fit into your...

Past Seasons

Season 6

Episodes 82-98  |  August-December 2021

A collection of interviews with small business owners from the UK, covering pottery to podcasting, and the grossest thing you never knew about your pillow!

Plus deep-dive episodes on Instagram Reels, Feed and Stories, content creation, self care, and the customer awareness journey.

Season 5

Episodes 60-81  | January – July 2021

This season we got chatting with financial coaches, business coaches, life coaches, yoga teachers, marketing experts, and even a play specialist!

We also looked in detail at Instagram strategy and the algorithm, Insights, Canva, and a load of listener questions.

Season 4

Episodes 29-59  | May – December 2020

We spoke with experts on PR and marketing, SEO, copywriting and Canva, as well as the people behind a parkour company, a jewelery business, a cafe, a deli and lots more.

Our deep-dive episodes looked at imposter syndrome, blogging, podcasting, hashtags, the Instagram Creator Studio, sales funnels, and the brand-new Instagram Reels.

Quarantalks (Parts 1 & 2)

33 Episodes  | April – May 2020, April – June 2021

Early in the 2020 lockdown we talked to a wide selection of small business owners to hear about how their businesses were affected by coronavirus. A year later, we caught up with a few former guests to find out what difference a year makes.

Season 2

Episodes 17-28  | January – March 2020

Our new season of interviews features business owners from all around Edinburgh, including a business coach, a video marketer, the owner of the Leith Walk Police Box, a strength coach, a Japanese teacher, and a pair of professional organisers.

In our deep-dive episodes we looked at Instagram Stories, IGTV, Pinterest, and the crossover between marketing strategy and your personality.

Season 1

Episodes 1-16  | September – December 2019

Welcome to the Whin Big podcast! We’re excited to share a whole range of interviews with local business owners, covering everything from photography and design, to yoga and strength coaching.

We also covered a range of other topics, like email marketing, landing pages, Instagram and Facebook strategy.