Whin Big

A UK Marketing Podcast

Hosted by Katie Goudie, director of The Whin, the podcast will feature a range of guests from the business community to talk about their experiences of digital marketing. Katie will also host solo episodes to teach you about all kinds of digital marketing skills including Instagram Strategy, improving your website, and building an enviable email list.

There’ll be lots of real-life achievable strategies, from shoestring budgets to serious growth,  so get signed up to the mailing list so you won’t miss our weekly episodes.

Early in the 2020 lockdown we talked to a wide selection of small business owners to hear about how their businesses were affected by coronavirus. A year later, we’re now catching up with a few former guests to find out what difference a year makes.

“It’s always about the story,” with Avesha DeWolfe

“It’s always about the story,” with Avesha DeWolfe

This week on The Whin Big Podcast, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery. In this week’s episode, Katie and Avesha talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to...

A Complete Guide to Instagram Stories in 2021

A Complete Guide to Instagram Stories in 2021

If you struggle with converting your Instagram audience into real-life customers, then we’ve got you covered. Welcome to this week’s episode of The Whin Big Podcast, where Katie opens up the Instagram Stories treasure chest and shows you exactly what’s inside. It’s a...

“Be a human, do the job, keep it simple,” with Keith Easton

“Be a human, do the job, keep it simple,” with Keith Easton

On The Whin Big Podcast this week, Katie speaks with Keith Easton from the WEL Podcast Studio and Woosh Entertainments.  In this week’s episode, Keith and Katie talk about the importance of clear and honest communication. Keith shares his best podcasting tips for...

Banish the post-holiday slump in your marketing

Banish the post-holiday slump in your marketing

Have you ever struggled to get back into your marketing routine after a big break? This week’s theme is all about getting back into your marketing-strategy-groove after taking time out. Katie shares the exact 5-step process she uses to get back into posting content...

“Collect great people and the clients will follow”, with Abi Sea

“Collect great people and the clients will follow”, with Abi Sea

This week on The Whin Big Podcast, Katie speaks with Abi Sea from Sea Change Creative Content.  In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketing tool and how she sets...

3 best times to ignore the marketing experts

3 best times to ignore the marketing experts

Fed up of marketing strategies and advice that don’t make any sense for your own business? This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and business goals - more...

Pre-selling new ideas on Facebook and LinkedIn, with Alan Martin

Pre-selling new ideas on Facebook and LinkedIn, with Alan Martin

This week on The Whin Big Podcast, Katie speaks with Alan Martin from Chat Marketing. In this week’s episode, you’ll hear Katie and Alan talk about Facebook groups, LinkedIn, and Alan shares his tips on keeping on top of a hectic content calendar. As always, Katie...

More of your Instagram questions answered

More of your Instagram questions answered

Have you got questions about Instagram? Don’t worry - we’ve got the answers! Well, Katie does! This week, Katie does a deep dive on YOUR Instagram questions. For episode 80 of The Whin Big Podcast, we’ve chosen three of the most asked listener questions to help you...

Using instinct and intuition in business, with Jo Mathewson

Using instinct and intuition in business, with Jo Mathewson

This week on The Whin Big Podcast, Katie speaks with Jo Mathewson, owner of JoJo Co. Candles. Jo shares the story of how her business began by accident, and she’s grown it to support her whole family and a small team of staff. In this week’s episode, you’ll learn...