Whin Big
A UK Marketing PodcastHosted by Katie Goudie, director of The Whin, the podcast will feature a range of guests from the business community to talk about their experiences of digital marketing. Katie will also host solo episodes to teach you about all kinds of digital marketing skills including Instagram Strategy, improving your website, and building an enviable email list.
There’ll be lots of real-life achievable strategies, from shoestring budgets to serious growth, so get signed up to the mailing list so you won’t miss our weekly episodes.
Popular Topics
Recent Episodes
Harness the power of referral marketing, with Phillip Gibbs
This week on The Whin Big Podcast, Katie speaks with Phillip Gibbs – a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best – and how to create a system to strengthen the process.
Self-care strategies for small business marketing
Welcome to episode 94 of The Whin Big Podcast. This week Katie is talking about all things marketing and mental health. In today’s episode, Katie opens up about her own mental health story, and gives some insightful and practical advice.
Strengthening mind, body and business, with Chris Gray
This week, Chris and Katie talk about mindset for success in fitness and business, and Chris’s experience of combining real-life networking with online marketing. They also discuss how mental health challenges affect marketing activities, and how they cope.
5 steps to understand your customer’s problems (and how you can help)
How do you know what information your potential customers need from you to get ready to buy? In this week’s episode of The Whin Big Podcast, Katie invites you behind-the-scenes to one of our latest workshops: Marketing and Instagram.
Marketing that’s full of energy, with Tanessa Shears
This week on The Whin Big Podcast, Katie speaks with Tanessa Shears, a biohacking expert who helps business owners like you find more energy for your work. In this week’s episode, Tanessa shares her strategy for creating content for just five people.
Start seeing results from Instagram Reels
Ready to get real results from Instagram Reels? Then you’re in the right place. This is episode 90 of The Whin Big Podcast, and today, Katie’s taking us under the hood of Instagram Reels. It’s not all-singing, dancing and pointing – there’s so much more to it.
Digital vs Traditional: What makes a marketing strategy? with Jennifer Cadger
This week on the podcast, Katie speaks with Jen Cadger of Belter Marketing. They chat about finding the balance between traditional and digital marketing strategies, running a free Facebook challenge, and using a bigger picture approach to your marketing.
Repurpose, reuse, recycle: How to get ahead with your content creation
Do you find it easy to keep up with all the content you need for Instagram and other platforms? No? Well, you’re in the right place. This week, Katie shares one of our favourite hacks for spinning lots of pieces of content out of one idea.
“It’s always about the story,” with Avesha DeWolfe
This week, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery. In the episode, they talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to breathe, think and just be.
Past Seasons
Season 6
Episodes 82-98 | August-December 2021
A collection of interviews with small business owners from the UK, covering pottery to podcasting, and the grossest thing you never knew about your pillow!
Plus deep-dive episodes on Instagram Reels, Feed and Stories, content creation, self care, and the customer awareness journey.
Season 5
Episodes 60-81 | January – July 2021
This season we got chatting with financial coaches, business coaches, life coaches, yoga teachers, marketing experts, and even a play specialist!
We also looked in detail at Instagram strategy and the algorithm, Insights, Canva, and a load of listener questions.
Season 4
Episodes 29-59 | May – December 2020
We spoke with experts on PR and marketing, SEO, copywriting and Canva, as well as the people behind a parkour company, a jewelery business, a cafe, a deli and lots more.
Our deep-dive episodes looked at imposter syndrome, blogging, podcasting, hashtags, the Instagram Creator Studio, sales funnels, and the brand-new Instagram Reels.
Quarantalks (Parts 1 & 2)
33 Episodes | April – May 2020, April – June 2021
Early in the 2020 lockdown we talked to a wide selection of small business owners to hear about how their businesses were affected by coronavirus. A year later, we caught up with a few former guests to find out what difference a year makes.
Season 2
Episodes 17-28 | January – March 2020
Our new season of interviews features business owners from all around Edinburgh, including a business coach, a video marketer, the owner of the Leith Walk Police Box, a strength coach, a Japanese teacher, and a pair of professional organisers.
In our deep-dive episodes we looked at Instagram Stories, IGTV, Pinterest, and the crossover between marketing strategy and your personality.
Season 1
Episodes 1-16 | September – December 2019
Welcome to the Whin Big podcast! We’re excited to share a whole range of interviews with local business owners, covering everything from photography and design, to yoga and strength coaching.
We also covered a range of other topics, like email marketing, landing pages, Instagram and Facebook strategy.
