Whin Big

A UK Marketing Podcast

Hosted by Katie Goudie, director of The Whin, the podcast will feature a range of guests from the business community to talk about their experiences of digital marketing. Katie will also host solo episodes to teach you about all kinds of digital marketing skills including Instagram Strategy, improving your website, and building an enviable email list.

There’ll be lots of real-life achievable strategies, from shoestring budgets to serious growth,  so get signed up to the mailing list so you won’t miss our weekly episodes.

Early in the 2020 lockdown we talked to a wide selection of small business owners to hear about how their businesses were affected by coronavirus. A year later, we’re now catching up with a few former guests to find out what difference a year makes.

Setting Goals for 2022

Setting Goals for 2022

It’s the final Whin Big Podcast of the year! And, as you know by now, we love to spend this end-of-year episode reflecting on goals. In this episode, Katie reminds us of her 2021 business goals and whether she achieved them or not. She also gives the low down on the...

How to hack the buyer’s brain, with Kenda Macdonald

How to hack the buyer’s brain, with Kenda Macdonald

This week on The Whin Big Podcast, Katie speaks with Kenda Macdonald - founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions. Kenda also shares details on ‘the...

How to make your Instagram feed exactly what your customers need

How to make your Instagram feed exactly what your customers need

Want to know what to post on your Instagram feed right now in 2021 and going into 2022? You’re in the right place! Welcome to episode 96 of The Whin Big podcast, where we go behind the scenes of The Whin Instagram masterclass and take another look at one of the...

Harness the power of referral marketing, with Phillip Gibbs

Harness the power of referral marketing, with Phillip Gibbs

This week on The Whin Big Podcast, Katie speaks with Phillip Gibbs - a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthen the process. He uses a...

Self-care strategies for small business marketing

Self-care strategies for small business marketing

Welcome to episode 94 of The Whin Big Podcast. This week Katie is talking about all things marketing and mental health. In today’s episode, Katie opens up about her own mental health story, and gives some insightful and practical advice to keep on top of your...

Strengthening mind, body and business, with Chris Gray

Strengthening mind, body and business, with Chris Gray

In this week’s episode, Chris and Katie talk about the mindset for success in both fitness and business. And Chris talks about his experiences of combining real-life networking with online marketing. They also talk about how their mental health has changed over the...

Marketing that’s full of energy, with Tanessa Shears

Marketing that’s full of energy, with Tanessa Shears

This week on The Whin Big Podcast, Katie speaks with Tanessa Shears, a biohacking expert who helps business owners like you find more energy for your work. In this week’s episode, Tanessa shares her strategy for creating content for just five people, as well as her...

Start seeing results from Instagram Reels

Start seeing results from Instagram Reels

Ready to get real results from Instagram Reels? Then you’re in the right place. This is episode 90 of The Whin Big Podcast, and today, Katie’s taking us under the hood of Instagram Reels. It’s not all-singing, dancing and pointing - there’s so much more to using Reels...