Whin Big

A UK Marketing Podcast

Hosted by Katie Goudie, director of The Whin, the podcast will feature a range of guests from the business community to talk about their experiences of digital marketing. Katie will also host solo episodes to teach you about all kinds of digital marketing skills including Instagram Strategy, improving your website, and building an enviable email list.

There’ll be lots of real-life achievable strategies, from shoestring budgets to serious growth,  so get signed up to the mailing list so you won’t miss our weekly episodes.

Early in the 2020 lockdown we talked to a wide selection of small business owners to hear about how their businesses were affected by coronavirus. A year later, we’re now catching up with a few former guests to find out what difference a year makes.

Pre-selling new ideas on Facebook and LinkedIn, with Alan Martin

Pre-selling new ideas on Facebook and LinkedIn, with Alan Martin

This week on The Whin Big Podcast, Katie speaks with Alan Martin from Chat Marketing. In this week’s episode, you’ll hear Katie and Alan talk about Facebook groups, LinkedIn, and Alan shares his tips on keeping on top of a hectic content calendar. As always, Katie...

More of your Instagram questions answered

More of your Instagram questions answered

Have you got questions about Instagram? Don’t worry - we’ve got the answers! Well, Katie does! This week, Katie does a deep dive on YOUR Instagram questions. For episode 80 of The Whin Big Podcast, we’ve chosen three of the most asked listener questions to help you...

Using instinct and intuition in business, with Jo Mathewson

Using instinct and intuition in business, with Jo Mathewson

This week on The Whin Big Podcast, Katie speaks with Jo Mathewson, owner of JoJo Co. Candles. Jo shares the story of how her business began by accident, and she’s grown it to support her whole family and a small team of staff. In this week’s episode, you’ll learn...

3 strategies for marketing success with Canva & Instagram

3 strategies for marketing success with Canva & Instagram

You’re probably already using Canva, but are you using it strategically? Does it support your marketing strategy and help you grow your business? If that sounds like something you could be doing more of, then you’re listening to the correct episode of the Whin Big...

A values-based approach to business, with Suse B. Bentley

A values-based approach to business, with Suse B. Bentley

This week on The Whin Big Podcast, Katie speaks with Susan B Bentley, a coach and trainer who works to improve gender equity in the workplace. In this week’s episode, you’ll hear Katie and Susan talk about the importance of building your business around your values,...

The Ultimate Guide to Instagram Insights in 2021

The Ultimate Guide to Instagram Insights in 2021

Are you making good use of your Instagram insights? Welcome to the Whin Big Podcast episode 76. This week, Katie’s taking us on a deep dive into your Instagram insights. She’ll walk you through all the different data you can use and show you how they fit into your...

How to pick good hashtags for Instagram

How to pick good hashtags for Instagram

Are you looking for the best hashtags to use on Instagram? Then you’re in the right place! Welcome to episode 75 of The Whin Big Podcast, and this week, Katie shares the latest insight, advice and tips for finding and using the best hashtags for your business on all...

The secret to authenticity online… is pizza

The secret to authenticity online… is pizza

When it comes to marketing your business online, do you find it hard to balance business strategy and structure with showing up in an authentic and genuine way every time?  If the answer is ‘hell, yes,’ then you’re not alone, and you’re in the right place. In this...

Doing business, playfully, with Emma Worrollo

Doing business, playfully, with Emma Worrollo

This week on The Whin Big Podcast, Katie speaks with Emma Worrollo, founder of The Playful Den - an online community committed to making life more playful.  They talk about Emma’s decision to leave the agency she founded to do something new and how the pandemic...

How to find your brand’s soul, with Flavilla Fongang

How to find your brand’s soul, with Flavilla Fongang

This week on The Whin Big Podcast, Katie speaks with Flavilla Fongang, expert brand strategist and founder of 3 Colours Rule and TLA Black Women in Tech.  In this inspiring episode, Katie and Flavilla talk about creating on-brand content, marketing through...