Whin Big

A UK Marketing Podcast

Hosted by Katie Goudie, director of The Whin, the podcast will feature a range of guests from the business community to talk about their experiences of digital marketing. Katie will also host solo episodes to teach you about all kinds of digital marketing skills including Instagram Strategy, improving your website, and building an enviable email list.

There’ll be lots of real-life achievable strategies, from shoestring budgets to serious growth,  so get signed up to the mailing list so you won’t miss our weekly episodes.

Create your first landing page in 5 easy steps

Create your first landing page in 5 easy steps

How good are you at converting your social media followers into paying customers? Today I’ll be letting you in on everything you need to know to create stand-alone web pages that turn your audience into email subscribers and paying customers. We’ll cover a simple five...

IGTV, branding, and perseverance, with Andy Johnston

IGTV, branding, and perseverance, with Andy Johnston

Meet Andy Johnston, a graphic and brand designer with his own company, Eido Studio. In this episode of the podcast, we talked about so many things! We covered how to do branding, how to use Instagram stories, what we're planning for IGTV, you name it! Andy's thoughts...

Four things you need to know about Landing Pages

Four things you need to know about Landing Pages

Are you struggling to turn your social media followers into real customers? Today we're going to talk about Landing Pages – what are they and what are they for? Social media is a great tool for building relationships, but not so great at converting people into...

Mentoring, Community and Facebook Groups, with Allison Harrison

Mentoring, Community and Facebook Groups, with Allison Harrison

Allison Harrison is a yoga teacher, and the owner and manager of Hot Yoga Edinburgh. On today's episode, we talked about Allison's 18-month journey to opening her own studio space, and how she found mentors and supporters along the way. We also talked about using a...

Use Insights to level up your Instagram content

Use Insights to level up your Instagram content

Do you know how to measure exactly what’s working on your Instagram profile? Today, you and I are going on an adventure. We’re going to explore the murky depths of your Instagram Insights, and bring to the surface the information that will help you make decisions...

On Instagram “I don’t think, I just do,” with Marc Keys

On Instagram “I don’t think, I just do,” with Marc Keys

Marc Keys is a strength and conditioning coach with his own gym in Leith, Cast Iron Strength. On the podcast today, we talked about the good old days of blogging and Facebook, and how Marc has now moved to Instagram as a key way to promote his business. Marc has read...

Give your Instagram an MOT

Give your Instagram an MOT

When was the last time you reviewed your own Instagram profile to make sure everything is in good order? Today, I’m going to take you step-by-step through an Instagram MOT. It will help you look at each element of your Instagram profile in turn, to make sure it’s...

Facebook and Instagram – should I cross-post everything?

Facebook and Instagram – should I cross-post everything?

Business owners need to save time on social media, because it's a giant time vacuum. Like all of you, I have limited time, so I'm always looking for ways to make things more efficient, and give myself fewer tasks. Customers are busy people too, so we know they...

Social enterprise, teaching abroad and Twitter, with Claire Watson

Social enterprise, teaching abroad and Twitter, with Claire Watson

For this episode I'm joined by Claire Watson, a commercial photographer who runs her own photography business, Claire Watson Photography, and studio in Leith. Tune in for our chat about how teaching English abroad prepared her for life on the local networking circuit,...