Sometimes it’s really useful to be able to cross-post content from Instagram to Facebook. But the process you need to follow to connect your Facebook Business page to your Instagram Business profile is surprisingly complicated.

Some people get it right first time without much difficulty, but if you didn’t, don’t worry. Follow the steps outlined below and you can get yours sorted in no time.


Linked Accounts in Instagram

The first thing you need to do is to link your Facebook account with your Instagram business page. This needs to be the Facebook account that you use to manage your Facebook page. Most people only have one, which makes this easier.

Ideally, you’d have the Facebook app on your phone, as well as the Instagram app. Get signed in to the right Facebook account on that app, and then switch over to Instagram. Tap your profile icon, and then the menu button in the top right hand corner. Settings is what we’re looking for, and it’s right at the bottom of that menu.

In that menu, click on Account. This menu then gives you lots more options, and you need to select Linked accounts from the second screen.


The screen here will show you the 5 different social platforms you can link with your Instagram accounts. The relevant one is Facebook, but there are other options!

If you’ve tried to link your Facebook account before, you may already have your name listed here. If you have two Facebook accounts, this may have the wrong name. So either way, tap on Facebook, and then Log in if you need to. Or you can Unlink and sign in again. As long as you’re logged into the correct account on Facebook on your phone, this should work.

Connect the right Facebook Page to your Instagram

Once you have the right account linked, you need to check you’ve set your Instagram profile to connect to the right Facebook Page. To do that, head back to your profile page. Below your bio, and above your grid and any Stories Highlights, you’ll see an Edit Profile button. Tap this and scroll down to the section of Public business information. The Page listed here is where you’ll be able to share any posts across to Facebook.

It might have the right page listed already, but if not, tap the word Page and you’ll see a list of all the pages associated with the Facebook account you’ve liked to this Instagram profile. If your page isn’t listed, you’ve either connected the wrong Facebook account, or you don’t have admin access to the page.

Of course you’ll know Instagram has a whole host of other features for marketing your business, including links, Insights, Direct Messaging, and so on. If you want to make sure you’re using those correctly, why not use our free Instagram MOT training and checklist to give your account the once-over and make sure everything’s running smoothly? 

Add your Instagram to your Facebook Page

If you’re starting from your Facebook Page and want to make sure your can cross-post things to Instagram, you need to approach this task from the other angle, starting with the Facebook settings. Connecting the two accounts also allows you to use other Facebook tools to help manage your Instagram page, such as better ad targeting and a combined messaging inbox.

It’s easiest to do this while using Facebook in a browser on a computer, not in the mobile app, or on a mobile device, to access these settings. First, make sure you’re signed into the right Facebook account and go to your Facebook Page. At the top, you’ll see a row of menu items – choose Settings from the right hand side.

This will open the General settings by default, so you need to scroll down the list of menu options on the left of that page and select the one which says Instagram.

Then click the button at the top of this page to Connect Account. You’ll need to log in to the correct Instagram profile, and then Facebook will pull through all the details automatically.

This should be all you need to do!

One of the main benefits of connecting your Facebook and Instagram profiles is how easily you can share content on both channels at the same time. This is called cross-posting. We did a whole podcast episode on how to do cross-posting properly, so make sure you check that out.