Getting Qualified vs Learning on the Job, with David Christie

17 Jun, 2020 | Podcast, Season 4

How many qualifications DO you need before you feel legitimate? Is learning from experience more important? And if traditional qualifications aren’t for you – what books could you read to give you the edge on sales and marketing for your own business marketing?

We discuss these themes, and many more, in The Whin Big Podcast this week where we meet David Christie of Camber Media. David and Katie chat about the similarities between racing driver and influencer marketing, personal self-development, finding a consistent voice online and future predictions about community in marketing. This week’s podcast is a thrilling ride, so let’s buckle up and get into it the episode!

Today's episode is sponsored by the Instagram MOT. This 20-point checklist and free training are freshly updated, so get stuck in to find out if your profile is fit for purpose or needs some attention! Click on the big yellow button below to get started right away.

What makes us take the leap from stability to uncertainty?

David Christie LOVES motorsports. He finds everything about the sport thrilling and exciting, so working for a Scottish racetrack in events & PR could sound like a dream come true. His was a varied role, one that combined his talent and skills in communications, sales and marketing with a sport he was genuinely passionate about.

There was one element of his role that was missing. Freedom. Eventually, the need for agency became the driving force (pardon the pun) to leave behind a secure and enjoyable job to set up his own business – Camber Media.

“Everything I do now was based on the bits of the job I was doing that I liked. And I tried to subtract all the bits I didn’t like at all.” – David

Do clients look for real-world experience or university qualifications?

Almost one year in and David has a lot of success to look back on in that time. David and Katie discuss how their careers have evolved from lived experiences. Working practically throughout their career means they don’t have the industry qualifications many might expect. Qualifications and courses to improve things like your skills in communications, sales, marketing, PR and so on can all be helpful, but they’re not essential to your success.

In the podcast, they discuss if qualifications matter, and what is more important to a client these days?

How to get out of negative thought patterns when you’re self-employed

David does recognise that there are days when negative self-talk gets in the way. Katie and David chat about how negativity can spring from nowhere and the frustrations of imposter syndrome, a topic covered in last week’s Whin Big Podcast.

“I’m a perfectionist. But I have to deal with my self anxiety and imposter syndrome. I think everybody who works for themselves feels they have to validate themselves. To justify they have the right to throw their hat in the arena.” – David

Build your confidence by standing by the content you produce

Katie and David briefly discuss bad habits of marketing, with both admitting to struggling with consistency. In the podcast, he talks through the tools he uses to override his habits to become an authoritative voice in the industry.

His marketing takes place on Facebook mostly, and after a couple of months of resting while his industry was on lockdown, David decided to get ‘active’ on social media in the past couple of weeks. He’s produced a video with marketing tips for racing drivers and has plans to do more, despite the video having little engagement at the time of posting.

“People don’t want to see just one video from you. If they like the first one, they want to watch three or four more. So what matters is getting a volume of content up initially and don’t worry about the tiny details in single episodes.” – Katie

Marketing advice and rules to live by and the need for community and authenticity

David is a firm believer in self-development and takes inspiration from learning and growing. In the podcast, he discusses sources of inspiration and advice and his belief that consumers – and clients – need relatable content, stories to inspire and inform. As the world slowly unfurls from lockdown, David talks about the importance of community, in the real world and online.

The Whin Big Book Club

In the podcast, David shared three books that shaped his working life.

“Best marketing advice I’ve ever read: 1. Don’t be a dick. 2. Don’t look down on anyone. 3. The small talk is the big talk —advice taken from Tim Ferris’ 3 Rules. I try to abide by them every day.” – David

Links to other resources & websites

Previous podcast mentioned in this episode:

Instagram without Imposter Syndrome

Virtual Assistants & Instagram (with Rachel)

It can’t be a business; it’s a community group (with Jess)

The wood carving story, from Racheal Jackson:

https://www.instagram.com/p/CAswIfkJcMP/

About David and Camber Media

David Christie launched Camber Media in September 2019 following a varied career in sales, events, PR and marketing. Offering a one-stop fully marketing service to small local businesses, David works primarily in the motorsports industry – supporting drivers with their PR and sponsorship goals.

www.camber.media

https://www.facebook.com/camberdotmedia

https://twitter.com/camberdotmedia

https://www.instagram.com/camber.media

* Links marked with a star are affliate links to Bookshop.org. When you buy through these links, a small portion of the cost of the book goes to supporting your local bookshop, and a small portion comes to The Whin. The books won’t cost you any extra!

What it’s really like to grow your business with IG Reels, with Abi Sea

Today’s guest is the wonderful Abi Sea, long term friend of the podcast and returning guest. Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting. We talked about the imperfections of our approaches to Reels, the ...
Read More

How to get started with Pay-Per-Click (PPC) ads, with Digital Gearbox and Serious Readers

Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online. My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving into those conversations. If you’re on ...
Read More

Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community

Today I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term. Our first guest is Kenda Macdonald, from Automation Ninjas. Kenda ...
Read More