You need to know a few key things when you’re writing content for your audience, so make sure you do your research. For example, it’s important you know who is in your audience – what kind of customer will they be, how much do they want your service? And you also need to know what services and keywords are most important to them – find out what they do and don’t know, and which words they use to describe the things they need.

With all that in mind, we’d love for you to complete our own market research questionnaire below – it will only take a few minutes!