4 marketing mistakes I wish I’d sorted sooner

4 marketing mistakes I wish I’d sorted sooner

Most business owners make mistakes when they first start their business. Many of us start without much training or experience in the nuances of business, marketing, finance and other key ideas. When I first became self employed in 2016 (two full years before founding The Whin), I mostly bumbled along with my OWN marketing through networking and word of mouth.

I WANTED to be good at online marketing, but most of what I’d learned came from certifications through HubSpot, and Google, and the free workshops of the Business Gateway and the Princes Trust. None of these training courses really got into the details of what I needed to know about online marketing, so I made a lot of mistakes.

Now that I’ve learned better, my business runs more smoothly, and ACTUALLY makes enough money for me to live off! These insights are key to the marketing training offered in the All-in-Whin Marketing Method, so if any of the mistakes feel familiar, you might want to take a look!

Here are the four marketing mistakes I wish I’d sorted sooner!

Trying to be everywhere at once.

There’s a LOT of social media platforms that you could be using. Step 1 of starting a business seems to be to go on all of them and create a profile for your business.

But actually posting on all those social channels sucks. It takes so much time and creativity to come up with posts just for one channel – trying to do all of them is a recipe for failure or burn out.

Although you might experiment with different platforms before you find your favourite, after a few weeks you need to make a choice.

The best marketing strategies focus on ONE social media platform at a time.

First you get really good at Instagram and build an audience there. THEN you diversify and start building your audience on Pinterest or TikTok. THEN you might consider adding a third platform as well, with some help from automation, batching or hiring an assistant!

When I first started I was posting to 3 or 4 different profiles all at the same time. I didn’t know which platform was most important to me, and I didn’t have a strategy to build a community and grow my business.

When I consider all the time I spent Tweeting when I could have been doubling down on LinkedIn, I get a wee tinge of regret! We live and we learn!

Not taking my email list seriously

On the topic of Things I Could Have Been Doing Instead of Tweeting, writing an email newsletter is pretty near the top of the list.

My early attempts at an email list were a bit half hearted. I’d meet people at networking events and get their business cards When I emailed them to connect afterwards, I’d share the link to sign up for my mailing list.

Unsurprisingly, most people didn’t sign up.

Because there were only about 15 people on the list, I didn’t feel like it was worth spending time writing the newsletters, and because I wasn’t writing the newsletters, I didn’t feel great about encouraging people to sign up! It was a bit of a downward spiral.

But here’s the thing I didn’t figure out until later:

People don’t sign up because they’re excited to read your emails, they sign up because they think you can get them results.

They sign up when you share a freebie or a discount or some kind of ‘test drive’ of your products or services in exchange for your email address. Then they read your emails BECAUSE they liked the free thing AND you’ve got engaging subject lines and good content.

So you have to START writing the good emails and offering the good freebies when your list is teeny tiny, because it won’t grow at all if you don’t.

Does it feel strange to put all that time and effort into creating content that only 30 people will see? A little bit! But if someone gave you the opportunity to give a ten-minute talk at a networking event of 30 people, would that feel like a waste of time? 30 people feels like a much bigger group when you can see all their faces!

My last email newsletter of 2020 went out to 201 people, but I only really focussed on BUILDING that list in the last year. If I’d started 4 years ago…. I can only imagine how many people I’d be reaching now!

Lacking clarity about my services

Another mistake I made early on was to try and describe my services in a way that made everyone feel included. I wasn’t sure about the kind of customers I wanted, so I wanted to try and appeal to as many people as possible. Instead of being really clear about what I was good at and WANTED to offer, I left things really open and tried to encourage people to get in touch and tell me about their projects so I could make up a service package which exactly suited them.

This… did not go well. People find it really hard to imagine what’s possible when you keep it vague or overly ‘flexible’. It’s much easier if you can list case studies of past projects, or better yet, defined services that have clear pricing, timescales and benefits.

Make sure you give details on:

  • what you do,
  • who it’s for,
  • how long it takes and
  • how much it costs.

That makes it so much easier for people to reach out to you and say “I like this but can we tweak it?”

Instead of an overview of digital marketing and a list of EVERY POSSIBLE task which might be included, I now have a page on my website which lists two specific consultancy packages. There’s a one-off Instagram Power Hour, and a monthly Marketing Mastermind. Underneath I do let people know I can do a bespoke package as well, but it’s way easier for people to engage when I’ve got concrete examples right there on the page.

It’s the same for every training course, webinar, freebie, workshop or anything else that I want to offer – there’s a specific page on the website that tells you what it is, who it’s for, how long it takes and how much it costs – with a button to click and sign up. It’s easier for my customers to understand, AND for me to share the information easily when people ask what services I offer.

Shying away from sales

You CANNOT run a business without making sales, and yet so many of us shy away from asking for the sale.

In my mind, I’ve often felt like I don’t want to ASK someone to buy, because if they want to buy, they’ll do that of their own accord. Anytime I have to pitch to someone – either in a consultation call, or on a webinar, or even in a networking meeting – I feel super awkward and usually say at least one thing I regret later.

But that doesn’t mean I get to avoid sales entirely, or else I wouldn’t have much of a business! What I’ve found works best for me is to try, as much as possible, to connect the sales pitch to something I’ve already offered that’s valuable, and usually where I don’t have to deliver it live or unscripted. So in a blog post or a podcast episode, for example, or on an Instagram Story or post.

The more often I say or write out the pitch for a product or service, the more it gets ingrained in my mind, and the less awkward I feel about sharing that same information on a live video or in conversation.

I think of it like this – I’m completely comfortable sharing information about how to follow me on Instagram, how to sign up to my mailing list, where to find the show notes for the podcast episodes, or how to access the freebies that I offer. I don’t get anxious about sharing that information, because I do it ALL the time.

The only thing that’s different about pitching a training course over my email list is that I don’t do it so often, and it costs people money. There’s never going to be a time where it DOESN’T cost money, so I can’t work around that part, but I CAN practise the pitch (and you can too!)

You guessed what comes next….

Each of these marketing mistakes is something I’ve battled with and overcome. I’ve funnelled all of those insights and experiences into the All-in-Whin Marketing Method.

Online marketing is pretty intimidating as a new business owner, and so it’s helped me enormously to develop an easy-to-understand method of marketing my business which I can adapt and repeat across all my different products and services.

Now’s your opportunity to stop muddling through and making it up as you go.

Instead, you can join us on the All-in-Whin training course and learn a marketing method which will work for your business and for you. It’s a 12-week course with training videos, step-by-step guides, exercises to work on in your business, and weekly live training/coaching calls to guide you through everything. You can buy the course once and get life-time access to all future updates, so there’s no pressure to race through everything. And you can use it again and again for different services as your business grows.

There’s lots more information available on the course page, so click the big yellow button below to take a look and get registered. We start in February 2021 – I can’t wait to see you there!

Best business books for small business owners

Best business books for small business owners

When was the last time you got a really great book recommendation? One so good you just had to follow it up and read it straight away? If you’re on the hunt for your next favourite book, or you’re looking for a bookish gift for your favourite book worm, then check out our round up below.

The Whin’s Business Book Roundup 2020

If you’re anything like us, you’re always on the lookout for the next great read, especially if you love learning new ways to make a positive impact on your business or your own personal development.

Over at The Whin Big Podcast, we get awesome book tips on a fortnightly basis. Our podcast guests come armed with their favourite business and self development books to share with you, our listeners.

Warning! May cause excessive book shopping!

Thanks to our inspiring guests, The Whin Big Podcast listeners (and everyone on the podcast team) has an ever-growing pile of Tsundoku.** Be warned that you’ll no doubt end up buying a few extra books for your own pile after reading The Whin’s 2020 Business Book Roundup.

Most recommended

The 3 most recommended Whin Big Podcast books of 2020 are…

Atomic Habits* by James Clear

Make tiny changes for huge leaps towards your goals

Get Rich, Lucky Bitch* by Denise Duffield Thomas

Break through your money mindset for transformation in your life

Building a Story Brand* by Donald Miller

Focuses on telling your story in a way that engages people.

a graphic show thing covers of Get Rich Lucky Bitch, Atomic Habits and Building a Story Brand

Best Business Books for 2020 and beyond

Super Forecasting – the art and science of prediction* by Philip Tetlock & Dan Gardner

Practical advice on using predictions for your own benefit

The Founder’s Dilemmas* by Noam Wasserman

Anticipating and avoiding the pitfalls that can sink a startup

The Lean Start-up* by Eric Ries

How constant innovation creates radically successful businesses

Company of One* by Paul Jarvis

This book focuses less on scaling and growing a large business and instead on the positives of keeping it small.

Contagious: Why Things Catch On* by Jonah Berger

How to build word of mouth in the digital age

Psycho-Cybernetics: Thoughts to Live By* by Maxwell Maltz

Understanding how the mind works and how you can use that knowledge to visualise success and achieving your goals. The audio book version of this book does not come recommended by our guests!

The Multi-Hyphen Method* by Emma Gannon

A book about about working in different areas that excite you and inspire you. You can have a portfolio career and have great success.

The Indie Roller Handbook by Leona Thrift-ola

A business handbook for creative small business

Sticky Branding* by Jeremy Miller

Another great read about building a strong brand.

Start with Why* by Simon Sinek

How great leaders inspire everyone to take action

Pitch Anything* by Oren Klaff

An innovative method for presenting, persuading and winning the deal

All Marketers Are Liars Tell Stories by Seth Godin

Explains how marketing really works and proves that authenticity is the best marketing of all

Hype Yourself* by Lucy Warner

A no-nonsense PR toolkit for small business

Personal Development

The Obstacle is the Way* by Ryan Holiday

The ancient art of turning adversity to advantage

Seven Habits of Highly Effective People* by Stephen Covey

Advice on taking control of your life, teamwork, self renewal, proactivity and other paths to private and public victory.

Playing Big* by Tara Mohr

A practical guide for brilliant women

Dare to Lead* by Brene Brown

Daring greatly and rising strong at work

Miscellaneous

Shoe Dog* by Phil Knight

A memoir by the creator of Nike. Recommended as it’s a great reminder that you don’t start off really successful. It’s a valuable lesson in how you have to keep going.

Bad Feminist* by Roxanne Gay

Essays that look at the ways in which culture we consume becomes who we are, and an inspiring call-to-arms of all the ways we still need to do better

Between the World and Me* by Ta-Nehisi Coates

A book to tackle racism. Drives home the point that racism is a visceral experience

Your book recommendations

When you’re looking to learn something new for your business, or improve your own development in some way – what books do you turn to again and again? 

We’d love to know which books would feature in your list for getting through challenging times in 2020. Would any of our featured books make your roundup? 

If you’d like to recommend a book for future business and self development round ups, please email Katie Goudie at The Whin

Subscribe so you never miss an episode of the Whin Big podcast. A vibrant marketing UK podcast with insight, support and loads of training on how to market your business in 2020 and beyond.

* Links marked with a star are affliate links to Bookshop.org. When you buy through these links, a small portion of the cost of the book goes to supporting your local bookshop, and a small portion comes to The Whin. The books won’t cost you any extra!

** Nerdy book fact: Tsundoku is the Japanese word for a pile of unread books intended to ‘read later’.

WordPress.org vs WordPress.com

WordPress.org vs WordPress.com

When talking about WordPress websites, people are usually referring to one of two services. This blog includes affiliate links.

What is WordPress.org

WordPress.org is a service which lets you download the free WordPress software, and a host of themes and plug ins. This software you can then install on your server and use it to build your website. Although the software is free, you’ll have to pay elsewhere for hosting and domain registration.

What is WordPress.com

WordPress.com is a service which lets you build and run your website using the same WordPress software, but without having to download it, to buy server space, or anything else. It’s essentially a hosting service with WordPress software built in. You can register your domain through WordPress.com too.

Should I use WordPress.org or WordPress.com?

The short answer: WordPress.org.

If you’re sure you want to build your website in WordPress, then the question is less about how you get the WordPress software, and more about how you want to host your website. If you’re not sure what a server is, or hosting, we can use a simple metaphor.

Imagine your sever is the building that your website lives in. Like choosing a home for yourself, you’ll find that many of the basic features are the same. Houses have walls and doors and a roof. Your hosting will have a control panel, email tools and security certificates. A nice house will have more space and extra features, and so will a better server. In general with hosting, as with housing, you want to compare the prices and features offered and choose the combination that works for you.

Where to host a WordPress website

My own recommendation, after years of working with clients across all kinds of hosting platforms, is to host your website with SiteGround. You get 24/7 support, which you’ll probably never need. They offer a one-click WordPress installer to make thing easy for you. So although you’re using WordPress.org software, you never actually have to visit the site!

 

Price wise, you can get SiteGround for £2.95 + VAT per month for up to three years! 

In terms of the features you get, with SiteGround, you can choose any theme you want, or even install one that’s been designed for you. You can add payments through any merchant tool you like (WordPress only allows PayPal), and you can add SEO and performance enhancing plug ins to make sure your customers find your website and can use it quickly.

WordPress does have some great features built in, including Jetpack, which protects from spam, supports some SEO features, and lets you schedule social media posts to publish at the same time as your blog posts. If that’s the only thing swaying you however, you can install Jetpack on any WordPress site, and it has variable pricing depending on what you can afford.

Do I need to buy a domain name?

WordPress.com allows you to register a domain name, if you haven’t already, as part of the price of your plan. Any additional domains are charged at $18 per year for a .co.uk website. SiteGround also offer domain registration, at around $14 a year for .co.uk domains. If you do need to register domains, however, there are cheaper options, and unlike hosting options, there’s not much difference in service between one provider and another. Namecheap.com offer the best value domain names that I’ve found, with prices around $7-10 for a .co.uk domain, so I’d recommend you check out their options before deciding where to buy.

The Final Word

I’m a huge fan of WordPress and genuinely think it’s the best tool around for building your website. WordPress.com is a great option if you’re nervous about setting up hosting and domains, and you don’t have a budget for additional support. However, I’d always opt to use the WordPress software, free from WordPress.org. If you’re comfortable setting up your hosting, or you can connect with a web developer or WordPress expert, you can really benefit from the additional flexibility, and set up a faster and more effective website for your business.

I will get a small commission if you purchase any SiteGround product through one of these links, but I’ve chosen to affiliate with them because I love their product so much!

How I quit my job to become a successful entrepreneur with no clients lined up

How I quit my job to become a successful entrepreneur with no clients lined up

Leaving my job in 2016 didn’t feel brave at the time. I’d saved up a bunch of money and I was looking forward to 6 weeks’ worth of Scout camps and volunteering. I was going on an adventure! Winning my first clients felt easy as well. I just had to email 10 people I knew (many of them also through Scouting) to see if anyone needed help with their social media or their website. I got a gig writing Facebook content for one small business and built a Wix website for another one. A few weeks later I started copywriting for an agency where the graphic designer had a kid in my Cub Scouts.

The network, experiences, and sense of adventure I gained through Scouting were fundamental resources to help me leave my safe, sensible job and enter the world of self-employment.

A taste of what life might be like

Back in 2014, I applied for a role in the International Service Team at the World Scout Jamboree in Japan in the height of summer. Based on the skills I had, and my general distaste for extreme heat, I put myself down to work in the media team – mostly an indoor job – and was assigned to be a sub-editor on the Newspaper team – result!

Then I started looking at how far it was to Japan and wondered if there might be more adventures to be had if I extended my trip beyond just the 2 weeks of the Jamboree. I messaged an Aussie friend and a few weeks later, I had a plan. Australia’s not exactly on the way to Japan, from Edinburgh, but it would still be less flying than if I made two separate trips. Only one small issue remained – I’d need to be off work for almost the entire summer. I wanted to take a full month of annual leave from 10 July to 10 August 2015.

Fortunately, my team at work were reasonably accommodating, and my leave request was granted, on the condition that I promised never to take more than 2 weeks leave at a time for a very long time.

Time flew by and in July 2015 I arrived fresh faced and excited, ready to start work on the Jamboree newspaper as part of a team of 25 other volunteers – photographers, reporters, graphic designers and other editors. That very first day I also made friends with a stick insect, although that’s only incidental to our story.

 

The editorial team (That’s me on the bottom left with the ridiculous headband)

Every day I got up at 5.30 (it was too hot in the tents to sleep any later), and queued along with thousands of other volunteers for breakfast. By 7.30 I’d be ready for my 20-minute ‘commute’ across the enormous jamboree campsite into the media centre (which had shade and fans and WiFi, and was my idea of heaven compared to the rest of the Jamboree site…) We had a team meeting every morning where Ger, our fearless leader, would assign task to everyone for the day.

We had goals, we had plans, we had deadlines. We made our own decisions, we solved our own problems, and we ate a lot of ice cream on the patio in the shade. And by the time we got to issue four, we were a tight knit team, and I was having the time of my life.

And that’s in spite of the fact, I was working about 14 hours a day (with the occasional ice cream break). I’d gone to the Jamboree along with more than 100 other Scottish Scout leaders, and only spoke to any of them for a few minutes each day. We worked so late each night on the newspaper that the canteen delivered food to us because we were never finished in time for the dinner service.

I said to my friend Kay one evening as we sat scoffing our bento boxes, waiting for final proofs to read over, “I wish my real life was like this.” I’d been in the world of work for 4 years at that point, and none of the jobs I’d had so far had brought me anything like this much satisfaction. I knew it was time for a change.

The moment I realised what I was meant for

By issue 8, poor Ger, our fearless leader, was getting burnt out. While I sat with the other editors sat on the patio eating ice cream, chatting, and waiting for the reporters to get their articles out, he had to go to meetings with the other team leads and talk about grown up things. He needed a break and I wanted a challenge.

Enter Katie, Lieutenant Editor!

Standing in front of the white board that Tuesday morning, I was so happy. I felt like I was doing exactly the thing that suited me. I loved leading the team, I loved helping people figure out their articles, I loved making the decisions and solving the problems with everyone’s help.

When I got back from the Jamboree, and back to my grey office walls and fluorescent lighting, it took me all of 8 seconds to start planning my escape. I was going to take my writing skills, my creativity, and my love of the internet and I was going to get me a job in Marketing.

Unemployable?

The problem was that all the marketing agencies looked at my official experience – writing informational web pages with little room for imagination and innovation – and decided that didn’t count. I didn’t have the experience they were looking for in the roles I wanted to do. I got offered a couple of roles where I’d be copying and pasting other people’s content into Buffer, day in day out. I’d be just as frustrated and bored as I was in my existing job, but on half the salary. I figured there had to be a faster way to get where I wanted to go.

By Christmas time I’d decided I’d go freelance for a while and do some marketing for people who I knew. Six months or a year of marketing experience, tacked on to my previous career history, seemed like it would be a better offer, and a chance to demonstrate that my skills really did transfer. I figured I’d show that I could walk the walk, as well as talk the talk, and would get hired on the back of my results.

So I made the New Year’s Resolution in 2016 that I would leave my job that year by my birthday (in July) and start freelancing. Went to my first ever Business Gateway workshop on the 14th January (and met the wonderful Andy Johnston), and started working on a website, and a brand.

At the same time, I started signing up to Scout camps for every week of the summer. I booked in 10 days with my own troop, then two weeks at Blair Atholl Jamborette right after. When I booked a third Scout camp, another 10 days over in France at an event called Roverway, that I knew I really would have to had in my notice. I knew if I didn’t book those camps, I might never have had the guts to meet with my boss and resign, because I found it hard to explain exactly what I was leaving for.

Quitting without a job lined up

It felt really hard to justify my decision to leave when I didn’t have a single client, another job or anything at all lined up. All I had was a few grand in savings and a lot of enthusiasm. If it hadn’t been for those first two guys who took a chance on me when I was all brand new, I’m not sure where I’d be now!

And of course, when I did start freelancing, I realised how much I loved deciding my own schedule and working on my own terms. I learnt so much so quickly, figuring out branding and pricing and managing my time. I realised I didn’t like copywriting, but I loved making websites. I didn’t like Twitter but oh boy did I love Instagram. I certainly didn’t know back in 2016 how much time and energy I’d come to invest in training myself, and getting help from others.

Everything was going grand until January 2018. I’d just started working with Digital Boost clients through the Business Gateway and I was going to deliver my first workshop the next month. I’d met a start-up founder in November and had just invoiced for a piece of work we’d done together. I was working with Andy on designing my new brand – The Whin – and had paid a good chunk of the cost already. And then the first Digital Boost project hadn’t finished and the payment terms on the start up’s invoice were so long and all of a sudden, I realised I was as skint as I’d ever been in my life. I had to borrow £100 off my parents so I could afford to buy groceries for a couple of weeks.

For a few days it really felt like I might have messed it up. Maybe I hadn’t worked hard enough, or networked with the right people, or charged enough for my services. I wondered if I wasn’t as good at marketing as I thought, despite all the time I’d spending researching and learning and working on my skills. By that point I’d realised I didn’t ever want to go and work for a boss in a marketing agency after all. I needed to find a way to stay independent, and carry on working for myself, but I was struggling so hard for every half-day workshop and 4-page website. How on earth was I going to turn it around? It felt so grim. But then I got lucky.

I’d been chatting back and forth with my old manager about coming in on a contract to work on some specific online forms. I’d worked on online forms in my old job and really enjoyed the aspects of user experience and service design. It was only three days a week for three months, but it was a gift, and it came at the exact right moment. After those first three months, my contract was extended, I was promoted to project manager and I got a pay rise, and most of July off. And about 5 months, as much as I was enjoying having reliable income, I was SO ready to be done again.

Even though this time it was on my terms, I still wasn’t really happy. I didn’t have the authority to make decisions and have a real impact. And if I had the authority, I wouldn’t have got to spend time on doing the user-focused stuff that I really loved. I have the utmost respect for all my colleagues there, but the contrast between working there and working with a solo-business owner could not have been more stark.

I was done. I was ready. It was time to launch The Whin.

How to connect your Facebook and Instagram accounts

How to connect your Facebook and Instagram accounts

Sometimes it’s really useful to be able to cross-post content from Instagram to Facebook. But the process you need to follow to connect your Facebook Business page to your Instagram Business profile is surprisingly complicated.

Some people get it right first time without much difficulty, but if you didn’t, don’t worry. Follow the steps outlined below and you can get yours sorted in no time.

 

Linked Accounts in Instagram

The first thing you need to do is to link your Facebook account with your Instagram business page. This needs to be the Facebook account that you use to manage your Facebook page. Most people only have one, which makes this easier.

Ideally, you’d have the Facebook app on your phone, as well as the Instagram app. Get signed in to the right Facebook account on that app, and then switch over to Instagram. Tap your profile icon, and then the menu button in the top right hand corner. Settings is what we’re looking for, and it’s right at the bottom of that menu.

In that menu, click on Account. This menu then gives you lots more options, and you need to select Linked accounts from the second screen.

 

The screen here will show you the 5 different social platforms you can link with your Instagram accounts. The relevant one is Facebook, but there are other options!

If you’ve tried to link your Facebook account before, you may already have your name listed here. If you have two Facebook accounts, this may have the wrong name. So either way, tap on Facebook, and then Log in if you need to. Or you can Unlink and sign in again. As long as you’re logged into the correct account on Facebook on your phone, this should work.

Connect the right Facebook Page to your Instagram

Once you have the right account linked, you need to check you’ve set your Instagram profile to connect to the right Facebook Page. To do that, head back to your profile page. Below your bio, and above your grid and any Stories Highlights, you’ll see an Edit Profile button. Tap this and scroll down to the section of Public business information. The Page listed here is where you’ll be able to share any posts across to Facebook.

It might have the right page listed already, but if not, tap the word Page and you’ll see a list of all the pages associated with the Facebook account you’ve liked to this Instagram profile. If your page isn’t listed, you’ve either connected the wrong Facebook account, or you don’t have admin access to the page.

Of course you’ll know Instagram has a whole host of other features for marketing your business, including links, Insights, Direct Messaging, and so on. If you want to make sure you’re using those correctly, why not use our free Instagram MOT training and checklist to give your account the once-over and make sure everything’s running smoothly? 

Add your Instagram to your Facebook Page

If you’re starting from your Facebook Page and want to make sure your can cross-post things to Instagram, you need to approach this task from the other angle, starting with the Facebook settings. Connecting the two accounts also allows you to use other Facebook tools to help manage your Instagram page, such as better ad targeting and a combined messaging inbox.

It’s easiest to do this while using Facebook in a browser on a computer, not in the mobile app, or on a mobile device, to access these settings. First, make sure you’re signed into the right Facebook account and go to your Facebook Page. At the top, you’ll see a row of menu items – choose Settings from the right hand side.

This will open the General settings by default, so you need to scroll down the list of menu options on the left of that page and select the one which says Instagram.

Then click the button at the top of this page to Connect Account. You’ll need to log in to the correct Instagram profile, and then Facebook will pull through all the details automatically.

This should be all you need to do!

One of the main benefits of connecting your Facebook and Instagram profiles is how easily you can share content on both channels at the same time. This is called cross-posting. We did a whole podcast episode on how to do cross-posting properly, so make sure you check that out.

Launch Party recap

Launch Party recap

Thank you so much to everyone who came along to The Whin’s launch party this month! I’m flabbergasted it’s already been two weeks. Time flies when you’re prioritising your clients over your own business … oops!

It was such a pleasure to see you all and celebrate with you – here are some photos for you to enjoy!

Katie setting things up at The Whin launch party Guests talking at The Whin launch party Rachel, Katie and Louise at The Whin launch party

The biggest thanks have to go to Rachel and Louise, my two incredible assistants, who organised everything for us. I had a million and one questions for all our suppliers about chicken nugget buffets and recycled paper, and they handled everything for me with grace and efficiency.

The Whin logo sticker Andy and Katie wearing The Whin logo stickers

The branding for The Whin, including the name, the logo, and my awesome business cards, were all designed by Andy Johnston of Eido Studio. It was such a pleasure to work with him earlier this year on the brand, and for him to join us for the party as well.

We had a fun little contest where everyone shared their biggest social media fail, and the funniest story won a prize! Take a look over on Instagram to see (anonymously!) what everyone shared.

The Whin cupcakes on a clear stand

We were extremely well looked after by all our suppliers, including Rabble Taphouse and Grill in their glorious Garden Room. The delicious cupcakes came from Bibi’s Bakery, and the workbooks were turned around by GMP Print Solutions in record fast time, and delivered a whole day early.

If you weren’t able to make it don’t worry, you haven’t missed out on all the fun. On Monday, we’re launching another wee contest over on LinkedIn to win a box of 6 delicious cupcakes from Bibi’s Bakery. Keep your eyes peeled!

Images courtesy of Louise Oliver, Rachel Anderson and Andy Johnston.