The 2022 business book list
If your New Year’s resolution was to read more business books then boy do we have a shopping list for you!
Here’s a list of all the best books recommended last year on the Whin Big podcast by our wonderful guests. Have a browse and see what might work for you this year.
Books on business strategy and marketing
Who, Not How: The formula to achieving bigger goals through accelerated teamwork* by Dan Sullivan
This is a book about collaboration, the fact that we all have our zone of genius, and we should embrace that fact. Recommended by Heena Thacker
Rocket Fuel* by Gino Wickman & Mark C. Winters
Every business needs a visionary to get it off the ground; it’s liberating to appreciate that you need a ‘who’ in your business, not a ‘how can I do all of this myself?’ Recommended by Heena Thacker
I am my brand* by Kubi Springer
This is great for breaking down branding from a top-down perspective. This looks at the brand from a practical standpoint. Recommended by Cameron Glover.
The Introvert Entrepreneur* by Beth Buelow
One of the first writers to say ‘you can run your business your way’. Recommended by Suse B. Bentley.
Expert Secrets* by Russell Brunson
Anyone who sells skills, knowledge and expertise online then you absolutely have to read Expert Secrets. Brunson unpacks all of his knowledge around growing an online community in an easy to understand way. It’s worth tens of thousands of pounds. Recommended by Alan Martin.
Hack the Buyer Brain by Kenda Macdonald
Written rather recommended by one of our guests, this is a great manual for business owners looking to dramatically improve their email marketing and especially to get things automated and running on their own. Listen to our interview with Kenda.
Personal development books for business owners
The Practice* by Seth Godin.
Talks about the importance of showing up to work on something even when it’s hard, particularly for creative people. Recommended by Gillian McCollum and Maria Jones.
Do Less* by Kate Northrup
Discusses how women are cyclical beings and how to work within our cycle. The book shows how to align our business with our energy, step away from the hustle, and still make money, especially if you’re a mum in business. Recommended by Jacky Clarke.
Find your Thing* by Lucy Whittington
About finding what you enjoy doing, what resonates with you and other people – and being comfortable about doing that thing as your business—feeling confident about doing what you love. Recommended by Suse B. Bentley.
The 4 Tendencies* by Gretchen Rubin
All about finding your way to dealing with expectations – internal & external so life is easier to negotiate. Recommended by Abi Sea. We also referenced this in a previous episode on marketing and personality.
You are a Badass at Making Money* by Jen Sincero.
As a recovering perfectionist, our guest Gillian felt empowered by this book as it spoke to the idea that you don’t have to have everything figured out in business and life. Recommended by Gillian McCollum.
* Links marked with a star are affliate links to Bookshop.org. When you buy through these links, a small portion of the cost of the book goes to supporting your local bookshop, and a small portion comes to The Whin. The books won’t cost you any extra!