Dig In Bruntsfield

Website redesign

As a community-owned greengrocer, Dig In have a group of volunteers dedicated to marketing and promoting the shop through in-person events and online. They use Facebook and Instagram to connect with customers, but the website is still an important source of information to back up their social channels. They also wanted to make it easier for people to find the website when searching for greengrocers or small businesses local to them.


We held group brainstorming sessions to plan out a website update. They were looking for a website which reflected their focus on the community, as well as promoting the excellent range of local and organic produce available in the shop.

The next step was to build a staging site that would allow all of the changes to be fully implemented and reviewed by the communications group, as well as the management committee, before the new website was live.

Various iterations of the site were developed, reviewed, and improved upon, until the final design was completed.

Once the design was approved, we agreed a go-live date, and selected a time of day when the website rarely had visitors to complete the transfer.


The finished product

The new Dig In website has been popular with staff, customers and volunteers alike. New features include:

  • a fully-responsive, modern design with a clean look and a greater focus on images
  • a new section focused on recipes to help the communications team promote seasonal produce
  • new menus for the static and blog pages, tailored to visitors’ preferences.

A bespoke training session really helped the volunteers to get a handle on the tools and the step-by-step process for adding new content and keeping the site in order in the long haul. They recently added a brief interview about the website project, initially published in their e-newsletter.

Client Feedback

“Katie was an absolute star helping us create a visually stunning and user-friendly website that is easy for us to update going forward! She really put her heart and soul into it, understanding our customer base and wider audience and has absolutely elevated our online presence. We couldn’t be more grateful. Thanks again Katie!”

Isla McCulloch

Dig-In Committee Member