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How-to guides, stories and insights from Katie at The Whin

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Writing better blog titles? Don’t take my advice!

Writing better blog titles? Don’t take my advice!

UPDATE 28 March 2017: We've added some tools you can use to test your title ideas for free! One skill that I'm working on this year is to write better blog titles. Good titles take a bit of time and, yes, preparation, but I always seem to leave them until the last...

Networking and Digital Marketing

Networking and Digital Marketing

Most people starting a new business do some kind of in-person networking. They might go to workshops and classes, or to networking events and conferences, or even just hand out business cards to every poor stranger they meet in the pub and drag into a conversation...

Do your research – content marketing thrives on the facts

Do your research – content marketing thrives on the facts

You need to know a few key things when you're writing content for your audience, so make sure you do your research. For example, it's important you know who is in your audience - what kind of customer will they be, how much do they want your service? And you also need...

Aim high – set goals for your content

Aim high – set goals for your content

Goal setting is a vitally important part of the content planning process. Whether you're just getting the hang of creating bits of content here and there, or you've been churning out daily posts for months now, setting goals will help you to evaluate how you're doing,...

Free Content Audit template and worksheets

Free Content Audit template and worksheets

Auditing never sounds fun, but a content audit doesn't have to be arduous. It's a vital way of giving your efforts a health check, so you can make sure your web and social media content is working the way you want it to. Download our free Content Audit worksheets now...

Perseverance is key to blogging

Perseverance is key to blogging

Most people who blog for their business have one of two goals. Either they want to build up a community around their topic, or they want to attract new customers through good search rankings. It doesn’t matter if your business is your blog, or your just have a blog on...

Books to inspire your business

Books to inspire your business

I love reading - if I could run a business where someone pays me to just read all day, every day... But I don't! Despite that fact, books have had a strong influence on me as I moved towards starting a business and now that I run one. As a writer, I find writing a key...

Simple tools for publishing Facebook posts

Simple tools for publishing Facebook posts

If you set up a Facebook page with us two weeks ago, then you'll have seen since then that there are a number of helpful tools on the page which let you make the most of it. Today we're talking about the 'Publishing Tools' section, and the different screens there are...

Improve your social media skills for free

Improve your social media skills for free

If you're new to using social media to promote your business, you may be in need of some basic guidance and support to help you find your way around. Even if you're an old hand you might find your skills are a little rusty, or not quite producing the results you'd...