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How-to guides, stories and insights from Katie at The Whin

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10 things I learned in my first year of business

A year ago today, I registered as self-employed with HMRC, set up a business bank account, and bought professional insurance. Some of the last 12 months have been predictable, and others, not so much, but I’ve not quite used up all my savings, and I’ve even learned a...

Content calendar templates to optimise for your business

When you’re planning content for the next week, month, or quarter, use content calendar templates to help you organise what you’ll be posting, when, and where.Why use a template? The simplest way to plan content is a list of topics and dates. But if that was really...

6 easy steps to your first successful content calendar

In light of our upcoming Content Café launch, here’s an insight into the process we’ll follow in the workshop. You can sign up on Eventbrite, or register your interest for future events. There are six steps in the process. Assess yourself Ask yourself some searching...

Get the most from your content

A guide to cross-posting, re-using and updating your content Writing content – really useful content – requires effort, as I’m sure you know by now. After all you’ve put into each piece, it makes sense to do everything you can to get the most out of it. First, you’ve...

Comparing WordPress, Wix and Squarespace

Creating your own website is a rite of passage for many new business owners and freelancers. One decision you need to make early on is which platform to use you create your site. Three of the most popular are WordPress, Wix and Squarespace. Each tool has its pros and...

What to do when your content calendar isn’t working

For a lot of businesses, content calendars are an essential tool for ensuring that blogs and social media channels are kept up to date and full of great content. So as a small business owner, I willing to bet you’ve tried, or considered trying to create a content...

Setting marketing goals as a new business

As the owner of a new small business, you've probably done a fair amount of work on marketing as part of your business plan. You've done your research on different marketing channels, and into your audience, and you've set out a number of targets for things such as...

3 things you should be doing to improve your search rankings

3 things you should be doing to improve your search rankings

When you're starting a brand new business, most of your clients or customers tend to be people you know. And then the people you know tell the people they know, and you get another wave of people a little while later. Sometimes after that happens, you can start to...